How Clothing Labels Are Making A Name For Themselves

How Clothing Labels Are Making A Name For Themselves

We are now seeing in the business world, a cross between different industries working together to form one big corporate monster. Clothing labels are the newest companies using this marketing tactic to take over other industries that otherwise could have had their own custom label, or emblem. We are all well aware of the impact that clothing labels have on society today; the majority of the technically advanced world will go to any means to keep up with the latest trends through web searches and television. Clothing labels have taken advantage of this occurrence by spreading its branches into, what was once uncharted territory for a clothing label.

Sean Combs, also known as P-Diddy in the rap world, developed a clothing line of sportswear in 1998 to fill a void in the market for well-made sophisticated clothing with an urban flare. Since then the famous Sean John clothing label has branched out to, not only using clothing labels as a means to advertise their emblem, but also utilizing other accessories to market their clothing label as well. The Sean Jean custom label is displayed on many different accessories branding the Sean Jean name, including belts, key chains, hats, cuff links, wallets, sun glasses, perfumes, and colognes. This tactic of spreading the Sean Jean emblem across an eclectic set of items within, what were once separate industries is what has brought the custom label of Sean Jean to the top of the clothing label industry.

Gwen Stefani, another music mogul, founded the clothing label LAMB in 2003. The LAMB emblem stands for Love. Angel. Music. Baby. Stefani decided to capitalize on the different styles that she has come across throughout her travels to Guatemala, Japan, India and Jamaica. The LAMB custom label is not only marketed by the use of clothing labels, but the emblem is also displayed on her shoes, bags, and fragrances. Stefani is just beginning to build on her clothing label and LAMB is making its mark in the fashion world.

Today designers will find it very difficult to sustain popularity if they don't consider producing more than just their clothing label line. Their emblem must be spread out to include other products and industries in order to keep their clothing label fresh in the mind of their consumer. It is important for the designer to keep their custom label unique to themselves, but if they want to impress others with their designing talents for years to come, they must be willing to explore other ways in which to use textile manufacturers in order to advertise their custom emblem on clothing labels and beyond.

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