How Companies Can Benefit Through The Use Of Free Cell Phones

Cell phones play a very crucial role in our day to day life

, both for individuals and companies. The use of cell phones by society has impacted the growth and development of both micro and macro companies in the world, not to mention their contribution to making the world a global village. Companies have appreciated technology and its dynamic trends since the advent of cell phones.

Speaking of the promotion of company products, free cell phones have been used to boost sales and to increase the rate of turnover incredibly through various ways. To mention a few, free cell phones are attached to the most valuable and prestigious products to attract current and potential customer who are willing and able to buy the product on sale. Customer propensity to purchase a product will depend on the level of deals offered by a company. A product with a fancy cell phone attached will boost customer morale to buy it, even though as an impromptu sale. This has resulted in different companies producing cell phones to record high profit margins since 2000; and increasing the stiff competition amongst these companies. After an individual has received a free cell phone as a result of a sale promotion, the company can advertise their products via the phone only after signing a contract with the service provider.

The manufacturers of cell phones may decide to give their product away free to the public as a way of testing in the preliminary stages of development, with different intentions for the benefit of the company. The reason may involve using free cell phones to find out and verify the products weaknesses and strengths, gain an honorable reputation in the public domain and to benchmark their product against other competitors, among other reasons. In addition, it can provide leeway for a company to secretly gather intended information which will be manipulated to benefit the company involved and society at large, while providing a platform to showcase their level of technology.

Even though the world population growth rate is threatening, almost two third of the population strives to have a cell phone, thus boosting the sales of free cell phones. So, issuing free cell phones to the public makes it go for that brand at a higher level, to keep enjoying the products utility. Meeting the overheads incurred by a company is easier, due to the increased profit margin which then sees these firms employing more recruits. Thanks to the ever changing technological trends in the market, free cell phone cannot be downplayed at any cost by either the manufacturing companies or the firms dealing with this type of merchandise.

by: Erin

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