How Companies Connect With Text Messaging Platform Use

Marketing in todays technology dependent world can be difficult

. Companies are finding it hard to connect with customers through commercials, radio advertising, and mailed flyers, which is why many marketing experts are recommending companies use text messaging to connect with customers. Companies can create a variety of text messages that relay information to customers at a touch of a button. The following are some examples of how companies are using programs like a text messaging platform to connect with their customers.

The first way customers and businesses can connect through a text messaging platform is through an auto response messaging system. An auto response message is programmed to send a specific message to a customers mobile phone when a certain phrase or word is texted to the business. Auto response messaging is often used when businesses conduct a contest, or offer help by text messaging. Auto response messaging is preferred by many businesses because there is no need to have to hand type out each response. Instead, a program will search through the message, find a specific keyword, and relay the message back to the end user.

The second way customers and businesses can connect through a text messaging platform is by SMS reminders. SMS reminders are messages that are automatically sent to a list of subscribers. These messages can have a variety of reasons for being sent. The most popular use of the SMS reminder system is to remind users about a specific event, sale or special that is occurring on a certain date. The message can be sent in mass quantities and users can be reminded about when the sale is about to start. Other ways to use SMS reminders is for a help messaging system, a stop messaging system, and even a confirmation system to remind people that they have signed up to receive a certain service.

The third way customers and businesses can connect through a text messaging platform is with data relay. Data relay is when a user text messages a certain word or phrase to an application. This application will send existing, personalized information to the mobile phone user by texting it to them. This is often used for companies that offer several different sales or specials, as people can send a code or phrase, and receive a list of data such as prices and ongoing sales. Data relay works with a companys existing website to send this information.

by: Kevin Schmiterson

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