How Corporate Recruiters Use Twitter For Recruiting

There a lot of social media tools these days which are opening a lot of opportunities

for recruiting professionals in achieving a successful recruitment, and one of these media is the Twitter. Currently, there are still many companies who have not realized the impact of Twitter in the HR industry; nevertheless, it has been widely used by Internet savvy HR professionals in recruiting desirable candidates, making it more than just a social networking tool.

Among the many advantages of using Twitter in the recruitment process are the following:

"Wider Reach "" With the power of the Internet, a single tweet from your Twitter account can reach thousands of people from the different parts of the world. Having many followers in your Twitter account makes recruiting easier, because many will be able to follow all your postings about the company or any job opportunities of the company. Communication is also faster and easier in Twitter.

"Cost Effective "" Another reason why many recruiting professionals utilize Twitter and other social media platforms is the cost effectiveness of these channels. Twitter accounts are free, and there are no limitations if you want to post as many as you want in a day. Advertising through Twitter is very easy, and the results can also become positive with a little determination on your part.

Currently, Twitter has millions of registered users, making it one of the most successful and popular social networking site. Because of its popularity, Twitter is also considered a very powerful tool not only in advertising but in the HR industry, as well, reaching a wide variety of talented individuals and job seekers.

Companies have also become accustomed to using Twitter as a means of knowing an applicant"s personality. When an applicant becomes interested in a job opportunity that the company posted in its Twitter account, some companies get information about the applicant through the applicant"s own personal Twitter account. Some companies also use this method for most of their employees, making sure that their employees are morally upright not only in the office but in their social life, as well.

Because of this fact, job seekers, as well as employees, must always make sure their accounts in Twitter, and other social networking sites such as Facebook, are clean and neat. They may not know it but their accounts in these social networking sites greatly reflect the type of person that they are, and since companies do not only look for talented and promising individuals but people who are morally upright, as well, it would be wise to be follow these suggestions.

Overall, Twitter is one great recruitment tool that recruiting professionals can make use of. It has a lot of benefits for the company and can also give good results in the recruitment process. However, social media tools are like a public place, anyone can see everything about you, even your superiors in the office. So it is better to be more discrete when it comes to a few things that you may not want all the people to know about you. Staying away from these social media may not be a good thing, too, because many would think that you lack technical knowledge, which, nowadays, is considered important whatever your job is.

by: Steve Sinclair

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