How Custom Sunglass Display Racks Can Promote Your Brand Image
Sunglass Displays are more than just retail racks-- when used correctly these display racks are custom designed marketing tools
. They help to improve your margins and sell more products. With a sunglass display properly designed to match your brand image, you will effectively bring in more potential customers and increase your sales.
The first thing that will grab a customers attention and lure them in to your sunglasses is the sunglass fixture itself. Simple logic will tell you that this sunglass display must reflect your brand image in any way possible.
Before you decide on how to customize your display, you will want to look into what type of display rack will be the best fit for you. There are typically two types of sunglass displays: floor sunglass merchandisers and counter sunglass displays. They both have their advantages and the benefits can be seen in the largest retailers, to the budding store.
Floor sunglass merchandisers are constructed to stand alone in any retail environment. Larger floor sunglass displays also serve as a partition to break up areas of your retail space. Depending on the location of your sunglass display you will be able to direct customer traffic flow throughout your store and along the registers.
Counter sunglass display racks are often placed on top of the checkout counter and can effectively attract a shoppers attention while waiting in line. Sunglasses are unique products when you consider that they can be tried on in less than 15 seconds. This makes sunglasses a smart choice to display at the sales register and can effectively increase your revenue; a small footprint sunglass display in a high traffic area.
Depending on their function and the type of eyewear to be displayed, both floor sunglass displays and countertop sunglass displays are available in many different types, styles and materials; most of which are customizable.
By now you have a better idea on what type of sunglass display you are interested in. From quality built wooden sunglass displays, to clear acrylic sunglass display cases, you should have a better understanding of what you are looking for.
Being able to place your company graphic on your display is a given. You have many options on how to display your brands image.
A custom display header at the top of your counter or floor sunglass display will attract attention in any retail environment. Being able to reflect your sunglasses style is possible through material selection and colors. A brushed aluminum header with a custom graphic will sell sunglasses well in a motorcycle shop; where as a neutral tone plastic header with a subtle graphic works wonders in a upscale retail environment.
Having a base that is aesthetically pleasing and reflective of your brands style will provide increased interest to your display rack and increase traffic along its path. You will have to take into consideration whether you are looking for a functional storage base or a simple base that may fit your image better.
A divider panel in short is the back drop for which your sunglasses are displayed. Divider panels come in various materials, such as plastics and metals, as well as colors and patterns. An overwhelming divider panel will distract a potential customer, where as a subtle backdrop providing a pleasant backdrop will help your sunglasses sell themselves. Divider panels also have the capability of providing retail space for your brands image and graphics. Keep in mind however that you will want harmony between your sunglasses and their display; it is not recommended to overwhelm with graphics.
Rails provide structure to your sunglasses display. With the correct color and material selection, your sunglass display will attract customers and ensure a steady stream of traffic to your sunglasses.
Through the use of custom designed sunglass displays a positive brand image will be reflected in customers minds. Having an effective promotional tool, like a custom designed sunglass display, will effectively bring in more potential customers and increase your sales.
by: Joe Willson
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