How Did Fashion And You Change The Scenario Of Shopping

In India, online shopping hasnt really been a keen option as most of the consumers have always preferred to shop at retail outlets and malls

. The trend to shop online had mostly existed in the western countries and it has taken a significant amount of time for the Indian consumers to get acquainted to it and start shopping online on websites. Today, we have several online portals that have started to offer clothing and apparels at a price that is irresistible and definitely better than the price in malls and retail stores. At the moment, we have portals like Yebhi.com, Snap deal, myntra.com etc which have a good range of clothes available online but the one portal that beats everyone and stands out as the finest online shopping portal in India is definitely Fashion and You.

Fashion and You has been operational for just over 2 years and today it is already the favorite online portals amongst Indians. There are many versatile reasons for the same as well. Firstly, Fashion and You as a portal itself generated immense curiosity amidst people when the website offered memberships only on invitation basis or through referrals from acquaintances. If that wasnt enough, the portal started offering up to Rs. 750 discount to members on inviting their friends to join. This strategy indeed worked well as within a year the portal already had over 10,000 members and more than 5,000 of them were well active in buying apparels almost every day. Moreover, FashionandYou developed some amazing word of mouth support from people which further led to a rise in the membership of the portal. Besides the strategies deployed to acquire members, FashionandYou has itself become popular for the versatile and stylish clothing line as well as high end accessories that it offers at dirt cheap prices. The USP of Fashion and You has been to offer stylish and branded products from leading brands at upto 80% discounts. Many people who love to wear branded products but often cannot afford it due to high pricing loved it and started buying more and more clothing apparels from Fashion and You. Moreover they never really had any complaints as the products were 100% genuine and not at all duplicate or fake. The portal also garnered immense faith in its members with its speedy delivery within 2 - 3 business days. Most of the online portals tend to lose members if the delivery isnt up to the mark or isnt genuine. But FashionandYou worked well on authenticity and scored over its members pretty well.

Fashion and You is already the number one portal for clothes and apparels as well as accessories for both men and women. It has merged with several renowned brands to bring its members a whole new experience of branded shopping at a cheap price. This is why more and more online buyers today prefer to buy products from Fashion and You as it assures high quality products at a faster delivery and 100% authenticity.

by: Sonal Dmello

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