How Do I Put Podcasting To Work?

How Do I Put Podcasting To Work?

How Do I Put Podcasting To Work?

Although most people remember podcasting as an Apple thing based on the iPod, the term was originally mentioned in The Guardian newspaper in February 2004 by Ben Hammersely. He combined the word "pod" from Apple's iPod and "broadcasting". The underlying technology of a podcast is not exclusive to the Apple iPod, however, Apple was the first name brand company to make podcasting extremely popular when in June 2005 they released iTunes 4.9 with native support for podcasts. Since the iPod was primarily used for music and voice at the time, most people viewed podcasting as an audio only solution, however, podcasting video is also viable. Sometimes when referring to podcasting of video the specific term "video podcast" is used.

Just how is podcasting important to online marketing? Let's focus on the audio version of podcasting. The idea behind offering a podcast is to provide listeners with a series of podcasts (episodes) on a topic. If you blog about model trains, each podcast episode could cover a specific topic in regards to model trains. The listener is able to listen to each short episode on their iPod, iPhone, Blackberry, or other MP3 player and even directly from the Internet through their browser. A collection of episodes make up the entire podcast on this topic.

Many people prefer the convenience of listening to a blog when they are driving or exercising rather than taking their valuable time in front of a computer to read a blog. They also enjoy listening to the author's voice to catch the subtleties of the dialog. Even when the actual audio is not from the author, but rather from a spokesperson, the interpretation of the blog will be consistent with the authors original meanings as presented by the spokesperson.

Providing your audience with multiple means of connecting with you over the Internet is essential to your personal branding efforts. As with other Internet marketing tools, podcasting has a social element to it as well. Listeners can return to your podcast site and comment on the podcast, opening up a dialog with you and others.

Start talking today! Start your podcast series. You already have the content. Simply use your blog posts as content. Each time you post a blog take an extra few minutes to record the blog into an audio stream and post it to your podcast. The same general rules apply to podcasting that apply to blogging. First, compelling headlines (use the same one used by your blog), second, unique and remarkable content, and third, keep it to 3 to 5 minutes in length. Hey, why not use a blog for your Podcast content! That's the Podcast one, two, three. And the best part is you already have your content!

I would love to hear your podcast success stories. Just leave a comment.

To read, view or listen to this article go to www.danoybarra.com. You can subscribe to any of the available formats of the article at this site. Dano Ybarra is a global executive, serial entrepreneur, father, husband an Internet pioneer; To learn more about Dano Ybarra please visit www.danoybarra.com. The original post can be found at

POST COMMENT

3 Steps to Syndicate Your Podcast Learn Italian By Podcast How to Make Your Podcast Popular Podcasts And Podcast Directory Enliven Gaps and Sunk Time With LMS Podcasts Money Making Ideas - Make Money With Podcasts 6 Things to Consider Before Starting Your Podcast How to Promote Your Podcast For Maximum Exposure How to Create Your Own Podcast How to Double Your Podcast Subscribers in 30-Days How Can I Add And Play Podcasts In Ipod Shuffle? What You Can Learn From Podcast Interviews Podcast Interviews As Learning Material