How Does A Logo Designer Think?

Designing a logo requires creativity and talent

. It is not something that can be done by a kid who knows how to use Illustrator. Illustrator is simply a tool that assists designers in getting the work done the way they need. What a designer is actually needs is creativity and interest. As your logo represents your business, the designer has to look at the picture from your business perspective as well. The designer has to evaluate your business model and target audience first and only then he or she can produce the desired results. Meaning, your logo design wont only look good to you, but it will also attract your audience and convert them into customers.

So, how does a logo designer think when he or she is ready to create your brand identity? Its their thought process that allows them to create winning designs in terms of attractiveness and professionalism. As they start their thought process, they take care of each important element that can make your design look totally awesome. See, this is the main difference between an amateur and professional. An amateur designer will only copy paste some clipart. On the other hand, a professional logo designer will start with all the facts in hand. He will first start brainstorming and then create the initial design concept.

When the designer undertakes your project, he first begins to think that that what will be a suitable layout for your logo. He also thinks that how he can design a perfect logo that will represent your business perfectly. A professional designer knows that the purpose of your logo is to introduce your business and win the trust of buyers. Hence, he ensures that he creates a relevant design that will allow your market to instantly recognize your business model. If your market cant understand your business after looking at your logo, then it means its a useless logo. So, this is the main thing that designer thinks about when he begins the work.

The designer then begins to think that whether your logo should contain only words or it should have some sort of graphic as well. To answer this question, the designer has to then start some research and discover what trends your competitors are following. After he conducts the research, he will get an idea that what sort of logo design will be perfect to attract your market.

The next thing that the designer begins to think about is the color scheme of your logo. Colors play an integral role in the success of your logo design. Its not easy to choose the right colors for this small piece of design. Hence, your designer will then check and test a few colors to determine that which colors will be more suitable for your business.

Your logo designer will then start the sketching process. With a few examples in front of him, he will easily be able to determine that which type of logo will be suitable for your business.

So, now you know how a logo designer thinks and how you can help him facilitate the design process.

by: Sha Amen

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