How Does An Seo Expert Company Give A Facelift To A Website?

When your website was created for the first time

, it would have been done in accordance with the requirements of the industry at that point of time. The site would have looked good then and you might have got a lot of traffic. But the competition is so much in the internet world that your site could lose traffic in a matter of months or even weeks. It may also start appearing drab in comparison to other sites. To avoid such a scenario, you should enlist the services of a good SEO expert company to give the necessary facelift to your site.

All SEO expert services give a facelift to a site through a series of steps. In most cases, the first step in the process is keyword research. There are many keyword research tools that help in research by suggesting suitable phrases and words based upon the product, by generating instant keywords, or by providing demographic data that match the keyword.

Even with the help of tools, keyword research is an exacting process. But a good SEO expert company will be able to select the right keyword that correctly explains what the site has to offer, and at the same time will be something that web browsers are likely to search for. In cases where a site is offering more than one product or service, or have varied information to convey, more than one keyword will have to be selected.

Once the keyword is selected, the next job of the SEO expert services is to incorporate the keyword into the contents of the website. The keyword should be woven into the matter in such a way that it blends smoothly with the text and images of the site, but will also appear conspicuous enough to be noticed by the search engines. However, the right keyword is not the only solution for making a site search engine-friendly. Proper link building is also necessary to improve site ranking and the SEO expert company will take care of that also.

Other jobs that can be part of a site facelift are changing the color scheme or font of the site to give it a fresher look. The SEO expert services may sometimes change the images on a site also to make it more search engine-friendly because search engines show a preference to recently modified sites and latest news. Customers also prefer sites that have a fresher look than the ones that look stale.

The problem with this facelift is that it is a job that is never complete. Even if a site gets a facelift to the extent that it becomes the topmost in search engine results, it may find itself way below within a couple of weeks. The SEO expert company will have to start the job all over again and modify the keywords and contents and links to improve its ranking.

For giving the right type of facelift, SEO expert services analyze the site and compare it with other sites that advertise similar products or services. Once the site is given the facelift, they will get the pages indexed and will submit the site to various directories. They may also give training to the company staff or the individual owner of a website to track the popularity of the site and the keyword, to research and find the right keyword, and also to build links.

by: Sunil Punjabi

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