In the most basic sense attraction marketing is providing information to your potential customers
. It is the opposite of the most common marketing forms where companies actively seek out customers and pursue them. Television adverts are a good example of attraction, or reverse marketing as it is also known. How does attraction marketing work?
One of the main advantages of the approach is the time saved from generating and pursuing leads. Anyone who has worked in sales knows how much manpower goes into lead generation. Then only a small number of those leads are actually interested and a lot of time is spent trying to turn around the rest. With this type of marketing you spend more time up front to put the information out there but less on customers who are not going to spend money with you.
The internet has meant that any company or individual with something to market can try attraction marketing. This is because on the internet it does not need to cost much money but it will take time. The idea is to entice customers to your business in a non-threatening way.
These materials can be of several types but should always be non-threatening as this is not a hard sell method. Articles on the internet are extremely popular. They enable you to write information about your products or services without it appearing that you are selling anything. They should be full of keywords which will bring them high up lists on search engines. Videos are another way of attracting attention in a way similar to the articles. Also you could try hosting special offers and offering free products such as e books.
If you need help to figure out your strategy, it is widely available on the internet. There are a number of websites which offer free tips and courses to master marketing.
Attraction marketing works by using general information to draw potential customers to a specific business. It is not about chasing after customers and giving them the hard sell it is exactly the opposite. The best strategies in attraction marketing will bring willing customers to your door.