How Does Flowtown Improve Social Networking For Small Businesses?
How Does Flowtown Improve Social Networking For Small Businesses
?
Many small businesses today are struggling to accomplish their goals. Viable marketing solutions exist, but it is incredibly difficult for them to implement branding and advertising strategies like the big corporate brands. Social networking offers a lot of promise for those working on a smaller budget, but with so many networks to keep up with, some companies are finding themselves overwhelmed and lacking the time needed to make the most of it. Flowtown aims to solve this problem with a revolutionary application capable of optimizing the social media experience.
What is Flowtown?
Flowtown is an exciting new social media tool that strives to help smaller companies get over the hurdle of marketing their businesses through social networks. One of its most unique qualities is being able to crank out the name of a person, their age, gender, occupation and what social networks they use by simply providing their email address. This capability alone makes it a valuable asset because some companies spend big money to acquire such details. With this information handy, businesses using email marketing to engage their audience can create messages that are targeted and thus, more effective. Another advantage of Flowtown is that it allows you to keep up with customers and prospects through social media whether your audience is hanging out on Facebook, MySpace, or Twitter.
Identify Your Ideal Social Network
The pool of social networks seems to get bigger every year. Because of this, some businesses are not sure whether they should be engaging their audience on Facebook, LinkedIn, Twitter or other popular spots. Flowtown offers a solution to this dilemma by providing the correct answer in a matter of seconds. Simply export your contacts from your mailing list or customer database to your Flowtown account, and you will instantly know what percentage of your target audience is using which social networks. No longer will you have to waste your time networking on social platforms that serve little to no benefit to your marketing program.
Not Free, but Not Bad
Before incorporating Flowtown into your marketing plan, you should know that this social innovation does not come free. You can give it a test drive with a free trial, but you will need to pay a little something in order to reach out to the masses. The Basic plan is $14.97 per month, which translates to $0.05 per imported contact and 10,000 emails. You can also "Pay as You Go" for $0.05 per imported contact and 250 emails per month. While there are quite a few services that provide similar tools for free, more small businesses are coming to discover that Flowtown offers exceptional value for what is a very reasonable asking price.
Conclusion
According to its founders, this is only the beginning for Flowtown as many new features and capabilities are said to be in the works. Some that are currently being discussed include CRM integration, deeper content analysis, and auto responder-like features geared towards s
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