There is no doubt that text messaging has become one of the most popular forms of communication to hit the public. It is no longer considered strange to use a phone like a typewriter and push buttons over and over to send someone a message. Sending messages in text form has been shown to be very convenient for both the message sender and the receiver.Now there are actually two types of messaging by text: one way and two way. Two-way text messaging is used as a marketing tool by business owners, so how exactly does two-way text messaging work?One-way Text MessagingWhen someone thinks about text messaging, they typically think of sending a message to someone and waiting to see if that person replies. There is no guarantee that the person at the other end will bother responding to the message; that is how one-way text messaging works.Two-way Text MessagingTwo-way text messaging is set up differently. A communication system set up with two-way text messaging means that whoever sends a text message to the number in question triggers an automatic response and gets an immediate answer to a query. The response will either be in the form of another text message reassuring the client that his inquiry will be answered shortly, or it will be set up to alert a marketing professional who in turn quickly responds to the lead.Two-way Text Messaging For Marketing StrategiesMarketing companies are using two-way texting technology to increase lead times and improve sales. Companies can now avoid losing clients due to slow response times. Two-way texting allows them to be immediately alerted to the inquiry of a potential customer.In the past, if a customer wanted to ask a business a question, they had to call them and leave a message. Often the message would either get lost in the shuffle of paperwork, or the client would lose patience waiting for a return call and take their business elsewhere.With two-way text messaging immediately alerting businesses to the inquiries of potential clients, this allows professional marketers the ability to quickly connect with the potential client. A faster response time means that the clientele won't fall through the cracks.Businesses have to keep an edge over their competitors. This means making a customer connection as quickly as possible. Two-way text messaging has taken the marketing industry by storm as a great tool for building a profitable business.Have you tried two-way text messaging in your business? If not, then you just don't know what you're missing. Try it now by signing up at TextMagic today!