Will advertising on Facebook get you positive results? People do click on advertisements. They just do not click on them as often as those on Google. This leads people to think maybe they do not work.
Those on Google are more likely searching and looking to buy what they are searching for on the spot and when they see it advertised. Advertisements are catching them at this time. That is not the case on Facebook. A social networking site is not going to catch people looking to buy as often. It is just the nature of why people are on the site.
This does not mean that advertising on Facebook is ineffective. It just means more people need to be exposed to the advertisement to find the one that will click on it. Judgment of effectiveness should be by if a profit is made and not by a great number of clicks.
Marketers look down on Facebook for that reason. They are focused purely on the number of clicks and not on actual sales. If you are the advertiser, if you are just paying per click on your ad, you do not need to worry about getting high numbers just high sales.
Can you tell if an advertisement is working? A review of sales date will reveal if you are making a profit versus the expense of the advertising.
The amount of profit made needs to be significantly more than the cost of advertising. Take the time to review your sales date to decide if production and running costs of advertising are worth it.
It helps to make an advertisement more effective by seeing what advertisements have worked. You will need to compare the effectiveness of advertisements that you are running.
You will need to have a
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