How Electronic Cigarettes Work

Electronic cigarettes have been around since 2003 and have attracted a global following

. Its phenomenal growth may be attributed to the fact that tobacco smoking is unanimously being discouraged by everyone except by hardcore smokers. Health organizations around the world--both private and public--have issued statement after statement about the serious consequences of the habit on people's health. Governments have issued legislation that greatly restricts the places where smoking is legally allowed. Punitive taxation also makes it more difficult to manufacture, transport, and distribute tobacco products. Even cigarette commercials are strictly regulated, especially on whether they send the wrong advertising messages to young, vulnerable people in particular. Warning labels or statements are required for all advertisements in print, TV, radio, and online. Even cigarette packages are required to display the warning labels.

With all these restrictions in place, any alternative to smoking should have been a hit, but that is not the case. Nicotine gums and patches are in the margins of the competition landscape. Clearly, even with all these restrictions, tobacco smoking is still on the uptrend in less industrialized and economically vulnerable areas around the world. Only in advanced economies is smoking on the decline.

There is one glimmer of hope though. Electronic cigarettes have experienced a steady rise in popularity and usage rate among smokers since its launch 7 or 8 years ago. This market success may be partly due to the restrictions on tobacco smoking but a significant factor in the product's remarkable achievement lies in its own innate advantages. Clearly, electronic cigarettes offer a safer, far healthier alternative to smoking. But it doesn't end there. Electronic cigarettes radically modify the smoker's lifestyle by allowing for more customization and personalization of the experience. There are dozens of makes and models that are sprouting like mushrooms on the net and as brick-and-mortar outlets. These players offer different starter kits and accessories with widely differing form factors and specifications. E-liquid flavors are easily in the hundreds, ranging from bubblegum to vodka.

Electronic cigarettes are also easy to use and maintain. Electronic cigarettes are composed of a lithium battery, an atomizer, a mouthpiece, and a chamber or cartridge where e-liquid can be held. To operate an electronic cigarette, users just need to press a button that turns on the atomizer. The atomizer is heating component that heats the e-liquid stored in a cartridge or a chamber. When the e-liquid is heated up, it turns to vapor, effectively simulating the experience of actual smoking. Unlike tobacco smoke, however, the "smoke" generated from the e-liquid is totally safe. This is because the e-liquid is composed only of pure water and substances that are approved by the US Food and Drug Administration as safe for human consumption.

by: Donald Prathen

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