How Fast A Quote Is An Instantaneous Shipping Quote?

Most delivery services want you to know your bottom line immediately; they know you

have to make an informed and often immediate decision about shipping with them. That's why an instantaneous quote for a shipping price is a must for any competitive online courier service.

Usually these quotes are quite easy to find; when one accesses the service website, there is usually a green or red rectangle onscreen (the green or red may remind you of Christmas, but there is a reason for it, it grabs viewer attention at once).

In the center of the rectangle, usually in large yellow letters (ever wonder why McDonalds has such large yellow advertising? It researches as the most attractive and magnetic color, an advertising bonanza), is the legend INSTANT QUOTE or INSTAQUOTE. You have struck pay dirt when you see this, because all you need to do now is click on the rectangle and enter only a few small informational nuggets.

First, it will ask you for your zip code for delivery (the place you want the package sent, unless your own zip code is the delivery venue). Then it will usually ask for the dimensions of the package being sent, length, height and breadth in inches or, if the site is United Kingdom or European, meters and centimeters. If you do not speak Metric, the site usually provides a translation into inches.

It may ask other information, the date of delivery, for example, or information about the nature of the package, but by and large, the INSTANT QUOTE will ask only zip codes and measurements. As soon as those are entered, and clicked into the system, the quote for shipping (as exactly to the penny as it can be with no approximations) will appear. Sometimes it will be instantaneous; sometimes it will take up to a minute to receive the information. Of course, a financially secure bottom line is worth taking a minute.

That is literally all there is to the shipping quote. In previous years, one had to wade through call screening and automated voices and secretaries who may or may not have had the right information (anyone remember the good old days when we trotted out the secretary's quote as the yardstick for customer satisfaction?).

Now, you yourself complete the task, and it is as swift as you yourself can manage to enter it into the delivery service database. It can be, and usually is, as fast as instantaneous.

by: Chris Ellis

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