How Font Type Affects Your Logo Design

The idea of what a logo design will look like starts with what one thinks about the business it represents

. Every detail incorporated in your company symbol is linked to the brand name and the company. After all, it is the company's representation and signature.

The colors, the shapes, and typefaces used in the logo design should reflect what the business is all about. That is why when choosing a font type, one must not decide too hastily. In making a business logo, so many things should be taken into consideration---even the smallest of details, and that includes the selection of the font type.

One of the important parts of a logo is the text. While not all corporate symbols have text, almost all corporate emblems bear some form of text, or a few alphabetic characters. The message will be clearly conveyed and understood if the content that comes along with the logo is readable. The size, style, and color of the font are valuable to the logo's success.

The style of the font will reflect the business' professionalism and serious outlook with regards to rendering service to target consumers. You do not expect a health care company to use comical or fancy fonts in its logo. Doing so will result in the company's being perceived as frivolous and not all too serious about providing quality health care service.

This latter situation will result in a confusion on the part of the consumer. There won't be any consistency between the service or product that the company is trying to sell and the font that your company is using. There should be uniformity when it comes to the main idea or the theme of the logo. Inconsistency sends mixed signals to the consumer, thus giving a notion that your business lacks organization and systematicity.

The style of the font also has an effect on the viewer. Round fonts usually create a relaxing and calming effect on the reader; as a result, the content and the entire logo will be easily remembered by viewers. On the other hand, fonts that have sharp, pointy edges produce a serious tone, which is quite suitable for companies who mean serious business when it comes to service.

The font should be clear and understandable. There are fonts where in the letters are reversed to make the logo more attractive. But, this design does not always produce positive results. If the text is lengthy, reading the letters in reverse can be exhausting to the reader. As a rule of thumb, choose a typeface that is clear and easy to read.

The size and color of the font also matter. The bigger the size of the font, the more it is greatly emphasized and readable. But make sure that the size does not overwhelm the sight. The color should be attractive to the eyes. This will be helpful in making your business logo recognizable to the public.

The font face of your company logo is as important as the overall design. Make sure that you spend enough time to choose the most effective and the most appropriate one for you company's logo design.

How Font Type Affects Your Logo Design

By: Paul Adrian Gonzalez

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