How Franchise Software Helped Restaurant Chain Grow From Local To Global
Thats the challenge that faced OLearys
Thats the challenge that faced OLearys. Founded in 1988, O'Learys is Sweden's leading sports bar and restaurant chain. With over 70 restaurants in Sweden, Norway, Denmark, Finland, Spain, Germany and Singapore, the chain is broadly recognized for its American Sports Bar theme and American styled food.
By the turn of the new millennium, OLearys began moving assertively to further grow its business, increasing marketing activities and focusing its expansion activity. In addition to opening locations across Sweden, it expanded into Scandinavia, mainland Europe and Asia.
But growing from 20 to 70 restaurants in less than a decade doesnt come without its fair share of growing pains. As many franchise owners will testify, expansion brings a heightened need for crystal clear internal communications and disciplined attention to brand and franchise compliance.
Without franchise software in place to handle processes and communication, many franchises struggle to overcome these requirements, and grow effectively.
In 2003, executives at OLearys acknowledged the processes were not streamlined and communications were inefficient. This posed to a long term risk to the brand.
It was time to tool up with
franchise software.
In order to laser focus on creating a consistent brand experience, the chain decided to implement a franchise software that allowed them to achieve the following:
Bring together franchise communications across the restaurants global locations into one single platform
Store, share, and maintain digital franchise manuals, documents, and marketing materials in a one-stop platform
Facilitate the design and execution of customer loyalty programs and marketing promotions while respecting the OLearys brand guidelines and standards
To realize this vision, OLearys wanted to team with a partner that would bring not only expertise in technical environments and system integration, but also bringing a deep understanding of the franchise world.
While the company considered several franchise software developers, Chainformation was the logical choice. Over the past twelve years, Chainformation has provided franchise software for some of Scandinavias largest franchise- and retail-chains.
Chainformation implemented CCM, a franchise software developed specifically for the franchise industry that can be used out of the box and can be implemented in just 2-4 weeks.
OLearys had many additional ideas how to custom-build CCM, and working with Chainformations team of development experts, realized a number of new features:
E-mail and SMS Text Message Marketing tool to drive customer traffic
Recipe and ingredient management to plan, print menus
Access to preferred vendors and procurement processes
Customer Loyalty Program Management and Mailing Features
OLearys also connected its global menu database with printers around the world. With over 150 dishes stored, each restaurant could quickly customize and print a menu based on the meals that are in demand in that region, or for a specific season.
Another feature was the Web Content Management Plug-in which allowed OLearys to publish and manage content on the global customer website, as well as any of its local customer websites.
The roll-out of CCM Franchise software as the single point of entry and communication platform for the OLearys network started nearly a decade ago. Both companies remain partners and continue to work together to build new features of the franchise software.
by: James Taylor
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