How Further Could The Group Purchasing Go?

Several days ago, one of my roommates bought a ticket on the internet group purchasing

. Normally, the ticket is sold at the price of 40 Yuan RMB, but she got the ticket with only 22 Yuan RMB due to group purchasing (hereinafter referred to as GP), saving her 18 Yuan RMB. How attractive it is to us consumers!

GP is a new item which booms in recent years due to the fast development of the internet. Judging from its healthy development and the fact that it is new and can meet the needs of the public, I believe that it is full of vitality and potential. Personally, GP can go a long way before it finally disappears. In fact, I have many reasons for that.

Firstly, from the perspective of the customers, the most obvious and practical advantage is that it saves the customers a lot of money. Only by this point can GP draw more and more customers. Also, internet GP has the general characteristics that online shopping possesses such as being convenient, time-saving etc. With the advantages being combined together, GP has great power.

Secondly, from the sellers point of view, the advantages are no less obvious. For example, more customers are attracted by the much lower or more reasonable price. Apparently, the seller can not earn much money by selling one piece of article since the price has been deduced in GP, however, by selling more pieces than in the ordinary trade, they can even earn more. That is to say, the sellers get small profits but quick returns. Besides, many customers may develop brand loyalty to their products, which is definitely more important than earning money itself for the sellers. In addition, it enables the products to be known by more people.

Lastly, in a broad sense, GP can make contribution to the economy because it helps to stimulate consumption. In many cases, many people decide to buy the products not because they need them desperately but because the price is low enough. Besides, it can promote the development of electric business, which in turn helps to boom the national economy.

From the above, we can see that GP can help to produce a win-win situation. Many parties can benefit from it. Thus although the GP is far from perfect, it has enough potential and reasons to develop further.

by: jiale

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