How Google Instant Affects Your Search Marketing Campaign?
So what was the first thought that would strike an internet marketer when he/she hears about Google Instant
. I can safely assume it to be panic followed by confusion. The reasons are pretty obvious and any professional having the basic knowledge of search engine optimization would easily understand the possible repercussions of the introduction of a feature like Google Instant in search results.
Discussing how Google Instant influences your search results would be a waste as almost everyone in the web world by now would have got a complete hang of it. Some love it, some hate it and some are not really concerned.
But when it comes to the
search engine marketing company and the websites who already have a SEO strategy in place would be having hiccups at the mention of it. To learn about how Google Instant may affect the search engine rankings you can go through a previous post where we discussed about how the search results displayed on the second page of Google Instant may become irrelevant and ignored.
But the million dollar question is Would Google Instant make SEO redundant and irrelevant?
Before harping about the What and How of Google Instant and its impact on SEO, let us have a closer look at what immediate changes have occurred due to the Instantization of Search results:-
The changed user experience
The impact on the page impressions and click-through rate
And what would remain the same:-
The Organic ranking algorithm of Google
What Google Instant Means for Search Marketers
How Search marketers need to cope up with this Up gradation
The Prediction Text box is where all sights are set. The new predictor feature has actually redefined the way in which people search and see results. With search results changing with every changing alphabet in the search box, the fight is not just for the keyword, but for all the related keywords as well. The optimization would take place for the head match terms. This would be for the keywords that are displayed on the top of the Predictor box. For example if you sell dancing doll shoes, you will have to optimize for dancing and dancing doll as well as dancing doll shoes.
Both short and long tail keywords would need to targeted and optimized for maximum performance. The importance of short-tail keywords thus cannot be over-emphasized as they are the ones which will be displayed first in the predictor box.
Although you might notice that the long-tail keywords would not be there in the first page of search results, but the quality of search results is bound to improve with this new feature. With more long-tail keyword suggestions, it is also expected that they will get you relevant search results as well as audiences.
Impressions and PPC.
As per Google, with the new search results, the ads and impressions would be counted in the following situations:-
As the query is typed in, the user clicks anywhere on the page and the results would be displayed for whatever is typed in.
The user clicks on the search button and does not wait for the predictor to show results.
The user stops typing, and the results are displayed for a minimum of 3 seconds.
These impressions are not just confined to PPC. Expect the overall results to increase for head match terms, therefore concentrating on the same would be a great idea, as of now.
by: Johnmichelcane
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