How Google Page Rank Affects Search Engine Rankings

Page rank, according to SEO India experts, is a numerical measure that implies how important a Web site is in the search engine result page (SERP)

. Google assigns a rank from 1 to 10 to Web sites based on the popularity they gain in the Internet. This number is called Page Rank. Google computes a pages popularity by counting the votes given for it. The lowest Page Rank is 0. A Web site with Page Rank 4 or higher are considered worthy. Page Rank above 6 is considered excellent.

There are many factors that decide the Page Rank of a Web site. The most important among them is the incoming links. According to SEO India experts, the more a Web site has incoming links, the better it ranks in Search Engine Result Page (SERP). However, not all links are capable of boosting the Page Rank of the Web site. According to Google, a Web site should get links from relevant Web sites that also score well in Page Rank. The relevance of the Web site is decided based on the contents included in the two Web sites.

There are many instances when a Web site loses its credibility and is pushed down in ranking, say SEO India experts. This happens if any/all of the following happen:

-The Web site does not have frequent content updates.

-The Web site has many reciprocal links (links exchanged between a network of Web sites- also called as link farm)

-The Web site is linked to a low-ranking Web site

-The linked Web sites do not share relevant contents

-The Web site pages have higher keyword density (keyword spamming)

-The Web site has duplicate contents within itself or outside.

According to SEO India companies, higher Page Rank in Google means higher listing in all other search engines. Googles Page Rank is the most advanced and the most sophisticated logarithm used in search engines. The search engine programs are capable of segregating the Web sites based on their reputation, theme and relevance. If a search request is processed, the Google PageRank analyzes all these features to yield the best search result to the users.

Google combines Page Rank with advanced text matching techniques to find out the pages that are significant and relevant to the search. The search algorithm studies all aspects of the pages content and analyzes the related pages linking to it to determine whether its a good match. Google has designed theme-based search known as Latent Semantic Indexing (LSI) that can understand the theme of the Web site. This method, according to SEO India experts, has created revolutionary change in Web site ranking scenario because it enabled the search engine giant to axe the spammers effectively.

According to SEO India providers, the best way to improve Page Rank is to follow Googles advice and avoid unethical SEO practices. There are several SEO experts in India who can suggest the best SEO practices for your Web site.

by: JohnAnthony

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