If you're starting out a new product or a new online store then you're going to need
to optimize your Website and go through the usual channels of online marketing, using paid advertising and various search engine trickery to get your Website seen by hundreds of people.
But what about using traditional items to get people to your Website while you wait for those tedious months of search engine optimization to kick in. Before the Internet, people were reliant on radio commercials, business cards and other types of media such as newspaper advertisements and banner signs.
I helped a local business in our town gain more business through there Website by simply getting 500 cheap printed pens made up with the Website address and a funky logo design. I then paid a couple of youngsters to do a drop off in various mailboxes around the town. And Voila the business noticed an instant increase in Website traffic and also return traffic because people were wearing the wristbands the Website address was spreading around town quicker than ever!.
Simple ideas like this can be extremely effective, The whole idea cost less than 300 dollars and within a few sales paid for itself and created more customers through word of mouth too.
Some other items you could try are little Key Rings, A well designed business card (try plastic ones perhaps), Little mouse pads or coasters which slide into envelopes easily or even consult a promotional supplier about getting something mailable made up.
Remember to set yourself a budget and stick to it, you can order a small run of Printed Pens for as little as 200 dollars depending on how customized they are. The success rate is usually a very good on these types of promotions.