How Important Is Data Mining?
Recent reports have shown that data mining has helped businesses to achieve their objectives
. Each business has powers that are only entitled to managers. Data mining is used as a tool to investigate how business activities have been interrupted by various kinds of trends. By this process the owner of the business can be able to maximize the gains and reduce or minimize the risks that occur. Data mining is applicable in analyzing information that has been collected huge database and websites. It can be used to over see how an organization is carrying out or performing in various aspects such as sales and marketing. It is also useful as it can be used to know the methods tat can be implemented by a business in order to minimize day to day finances.
Data mining companies plays key roles in the data extraction and manning of information instead of their employees. These companies have recruited technologists who can retrieve and analyses data in appropriate manner. Data mining channel is significant as it plays key roles in comprehending correlations and sequences that can found on the data.
It is useful to comprehend that data mining is a new technology but the issue has been there before. Previously organization has been using various methods to retrieve their data application and take its merits. Some of the old methods used to acquire data include bar codes, store scanners and product codes. Out of those methods data was put together, analyzed and also decision was made. Through the recent evolution in technology most organization have been able to extract huge amounts of data and keep them in there stores. It is from this warehouses that the owners of the companies are able to build models that are used in decision making and find out resembling kind of problems. In the data stores many companies use the data to integrate the various sequences.
Via data mining organizations are able to come up with their best selling stations. With identification of selling stations it is easy to have a merit of the idea at hand. Data mining can be used to carry out market research.
.Some of the ideas that has been channeled by data mining are:
Decision making. Good decisions are made when the owners have enough know how and are informed about the idea at hand. Through data mining it is easy to collect ideas that enable in the process of making reasonable decisions.
Market research. It involves studying the ideas regarding products, customers and competitors. In this way it is easy to design effective selling campaigns that are likely to make profits on sale quantity.
Creation of models. Models are invented to be used in finding out business problems. Through data mining it is easy to identify similarities and correlations in sequences that can be used in constructing models.
Future analytic. This process involves prophesying what is likely to happen days to come. Data mining can be used to compare the past and present and then foretell the future of the organization.
by: Abel Nyarangi
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