How Important Is Good Design For Your Website?

The internet has become one of the greatest inventions of all time

. We rely on the WorldWideWeb for the things that we need, the things that we want and the things that we wish for. It has been the home for bloggers who wants to express their personal opinions, multinational companies who want to broaden their market, entrepreneurs taking that extra mile to reach more potential customers.

It is all right here - with just one click.

One of the main ingredient for having a successful website or blog is to have a good design. Usually, when you search the internet, our eyes immediately react to the aesthetic aspect of the website. The combination of colors or the 'artistic look' captures our sight and we tend to explore the website more because of how they have managed to conceptualize the design.

These are some of the key areas you need to look at so that your website will have a lot of readers:-

Visual Design

Personality:

For people who maintain their own websites, they try to inject their personality on their websites. Aside from content, the design should also speak of what is their website's main objective.

Example, if the website is all about fashion, the design or template used can be about pages of a magazine or celebrities walking the red carpet and more.

Immediately, it conveys a message to the reader what the website is all about.

Professionalism:

For business companies, newspaper agencies and the like - most of the designs used will evolve on the company's mission, vision and ideals. These companies have to project to their potential customers in the global market of what they believe in and what they can offer.

They will not put in colors that will distract the people from what they present - the content of the business or the main headlines of a news story.

Accessibility:

Once you have captured your audience, you want them to stay in the website or come back regularly to visit.

A good design does not only end on the 'aesthetic' side but is also concern about the accessibility of the website to its readers. People will admire the 'look' of your website but will they be able to use the SEARCH field? Will they be able to easily go to your ARCHIVE posts for more information? Will the page load almost immediately if they click on a page? Will the links to the website work?

Taking all this into account, having designed a good website can take you to places because it will be viewed by different people in different countries. You need to have this in mind when you build a website.

Setting up a website takes a lot of hard work and will require a lot of 'out of the box' ideas because everyday a new batch of websites is being launched and you need to always be on top of things so that your website does not get to the bottom of the list to be visited.

by: Tom Morley

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