How Important Is Search Engine Optimization Marketing For A Business?
Many of the businesses hadn't recognized the importance of search engine optimization marketing till very recently
. These days they're not hesitant to spend a lot of money on these campaigns as they know that it can be very helpful for their business. It has been found that only in year 2004 businesses spent over 12 billion dollars so as to get the websites on the top ranks.
As the importance of search engine optimization marketing is increasing, Google being one of the most favored search engine all over the world, has a net worth that is over 50 billion dollars, which more than twice of that of General Motors. Microsoft has also started involving itself in search engine optimization and is slowly evolving into a competitor for Google.
This would only mean that companies are going have to spend a lot more of their money on search engine optimization marketing if they want to remain in the game. Businesses dont mind spending so much money on search engine marketing techniques because they know that this will aid them to achieve sales, which would eventually result in them getting a lot of profit for their business.
The search engine optimization business has enjoyed success primarily because it is an ever changing industry and because of this websites would be needed to be serviced often if they want to stay in the top ranking. If you ask experts they would tell you that there would never be a formula to get high rankings.
Google takes into consideration nearly 100 different features before assigning ranks for the web sites. The companies which are offering these services have to keep changing their strategies because search engine optimization marketing is regularly changing. If these companies want their clients sites to get top ranking and remain the top they will have to search constantly for new techniques with which they can remain on top.
It is a known fact that search engine optimization marketing is one of the best kinds of web marketing out there these days. These advertising techniques are way more effective than the other techniques like banner ads and sponsored links.
More than 70 percent of the people who use the internet are dependent on search engines to find what theyre looking for. And because of this businesses would continue to fight to get the top spots on the search engine results.
As there are a lot of businesses that are coming up on-line and this'll only increase the competition for the business which are already there on the web.