How Important is "Twitter's Most Elusive Statistic?"

I recently read a blog post over at brandsavant.com titled "Twitter's Most Elusive Statistic" that prompted me to leave a comment.

The basis of the post was the following tweet that the writer recently saw in his Twitter stream,

"What's the value of a tweet sent by a person with a million followers? What's the Cost Per Tweet Impression?"

I've written aboutfollowers before (and how the system can be gamed) and noted that a lot of people are simply getting caught up in the popularity contest of who has the most followers.

In my opinion, the big value isn't necessarily with the size of a following, it's with what your followers do for you. Here's the comment I left at the post.

"We all have these little opinions floating around in our head but give this some thought.

I don't think valuing a twitter follower is where the focus needs to be. It seems like we have to shift the thought process to more actionable thinking. Meaning, yes, followers are great but if they don't do anything for you then they their value reduces.

We need to pay more attention to the network as a whole, not just followers.

If someone has 10,000 followers, none of which frequently RT, or 100 that actively RT you'd have to put more value on the lower quantity that helps drive results/traffic about your product/message.

Large numbers of followers are like wrapping paper, but at the end of the day people rip that stuff off and want what's inside and in this case, that's hard data."

What's your take? Give it some thought.

How Important is "Twitter's Most Elusive Statistic?"

By: ryanshell

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