How Interesting Channel Is Iphone Or Ipad For Mobile Advertising?

In todays tech-savvy world, publishers and advertisers leverage the benefits of accessing a variety of avenues to maximize their profit

. It won't be wrong to state that iPhones and iPads have emerged as the most interesting platforms for mobile advertisement. This article discusses why iPhones and iPads are at the top in terms of monetization performance and how these gadgets extend more possibilities to the business es to dig benefit from.

Mobile Advertising Trends According to a Current Report from Opera Software:

Global mobile advertising reports 2012 released by the web browser company Opera Software, gives a clear description about the present status of smartphone industry. The report also highlights the trends of mobile advertising worldwide. General idea for this report was obtained from the second quarter of 2012 and was prepared by looking at the Return on Investment of mobile advertising from the viewpoint of publishers, ad networks and advertisers.

The mobile advertising platforms of almost 9000 customers were over-viewed and impressions were generated on the basis of ads that were featured on them to calculate the revenue. According to these results, iOS, Apple's mobile operating system, was seen to lead leaving its counterparts behind, with an average effective cost per thousand impressions (eCPM). It has a return of $2.85 per ad. This is closely followed by the Android with $2.10.

The report also suggests that the device with enhanced features and functionalities tend to increase the interaction between the advertisement and its target group, which certainly possess some monetization potentials. The primary reason for such a thriving scenario can safely be attributed to the range of apps that are available for iPhone users. These apps can be used by the ad publishers to spread information about themselves or their products/services, and this is certainly adds a new dimension to the iPad/iPhone Apps Development scenario.

Furthermore, the report from Opera also states that iPad eCPM brought an average of U.S. $3.96 revenue per ad and it has become possible because of the user acceptance of the device. This indicates that the gadgets which are more user friendly and provide an enhanced interaction in the advertisement tend to have more monetization capability than the less user-friendly ones.

According to the estimates of a separate survey on user behavior 40% of doctors are planning to go for an iPad. This is due to its dominance in the advertising world and thus bringing maximum returns, and this is certainly a potential update for iPad/iPhone mobile application development companies. Thus it seems that iPads and iPhones are more desirable to the advertisers than the other smartphone or tablets.

by: Jackson

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