How Leadlifter Was Born On Linkedin
We have been in the progress of rebranding our EchoQuote tool into a broader business weve dubbed LeadLifter
. EchoQuote is a good name for our lead capturing tool simply because it attracts our client's customers when they visit our clients websites.
The title EchoQuote, nonetheless, did not resonate with OUR potential clientele; B2B marketers. EchoQuote will remain to be the tool name under the LeadLifter umbrella so nothing will change for our current EchoQuote clients.
How we got to LeadLifter utilizing LinkedIn
Instead of of embarking on a private campaign of discovering a new name, we decided to come up with a basket of potential names and then put it out into the marketing community for feedback. It was a bit risky but we pre-bought several domain names to make sure we could get the name we would ultimately select.
We posted this on LinkedIn in the B2B Technology Marketing Discussion Group:
Help us name a new company, watch it get built
We are starting a new umbrella company and need help naming it from the tech marketing pros here.
Our current problem is that we are using one of our tool names as the company name and it confuses our target clients. The tool will become one of several offerings for this new, high-level company.
Since businesses these days must have an internet presence, we are limited by the names we can register. Here are our choices so far:
ActiveFunnel
ConvertandSell
EchoLeads
FunnelMax
FunnelSage
LeadLifter
TwinFunnel
VortexBuilders
and also a several other derivatives
The value proposition for the future company is: We provide tools and services that help B2B companies capture better sales leads. Our unique value prop is that our tools boost both the marketing (raw) and sales (more qualified) funnels at the same time.
Our target client is a VP/Director of Marketing and/or Sales of a mid-sized B2B company; generally technology based.
We want to choose a name that implies: action, fast, quality, lead conversion, funnel building, sales opps, etc. The company is yet to be built. Weve been agonizing over choosing the right name and I thought go to the pros. Id rather use this method to get better feedback than a simple poll (which we will probably do once we get to a short list).
Of the name choices above, which would catch your attention? Which sound corny?
Suggestions and input will be greatly appreciated!
The Response
LinkedIn users immediately began commenting on the posted names and came up with some terrific alternatives. There was considerable disagreement on several points but everyone backed up their positions with good facts. We ultimately chose LeadLifter as it truly reflects what the new company does for its clients.
Whether you are considering something major like rebranding or rolling out a new service, contemplate utilizing social media channels to help guide you in the process. It worked for us!
LeadLifter.com
by: Max Oden
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