How Leaflet Distributors Monitor The Status Of Your Leaflet Distribution

Leaflet distributors use a number of different technologies to notify customers on

the status of their campaigns and make sure their leaflets are getting delivered. Most people that deliver the leaflets carry mobile phones and they are often asked to text a street name once that street has been delivered to, including any houses that were missed. This then enables the leaflet distributor to carry out back checks to make sure the leaflets are being delivered.

Other ways to notify on the status includes using GPS technology. GPS is an excellent way to be kept informed of the distributors" whereabouts during the campaigns.

Another technology that is being utilised by leaflet distributors is webcams so they can log in on a regular basis and see exactly what leaflet distributors are doing. The webcams are often worn by the delivery agents.

Other ways of monitoring a delivery can include requesting signatures of each household that a leaflet distributor delivers to. This can become consuming and very expensive but can ensure that each leaflet does get delivered. All the notification options are used to both make sure leaflets are delivered and for the distribution report that is provided at the end of the delivery.

Using teams of delivery agents that split up in small teams with a team leader is common. Once a street has been delivered to, agents then report back to the team leader who will be in the area. This ensures leaflets are being delivered and on site checks can be carried out.

Overall now leaflets distributors have a number of checks to ensure their leaflets get delivered to the right households. This ensures that customers" campaigns have been fully successful and all leaflets delivered which in turn will enable response rates to improve for leaflets.

If a leaflet distribution company did not have these checks in place, they will not be able to offer a guarantee that customers" leaflets will get delivered. So customers can have more confidence in the leaflet distribution company. Overall all reputable leaflet distributors adopt some, if not all the practices to ensure leaflets are not being dumped.

Once leaflets have been delivered and you have been notified. Leaflet distributers can then organise back checking to be done on sample homes in the area either themselves or though a dedicated back checking company.

These measures are in place to ensure the customer gets the service that he/she has paid for, getting all their leaflets delivered.

by: Asim Sheikh

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