How Link Bait Can Be A Useful Seo Strategy

Link bait is content that intrigues its audience to such an extent that links to it accumulate on a large scale

. As long as these point to the originating website, this can be an incredibly effective way of increasing search engine optimisation, although it may not be long-lived unless the item of content is of perennial usefulness.

Although many examples of link bait arise naturally in response to human curiosity and the tendency for crazes to emerge, sometimes search engine optimisation companies deliberately set out to create a link bait campaign. This would typically involve hours of brainstorming to come up with a wide range of ideas. The kinds of concepts which are likely to work as link bait include anything which is controversial, or which provokes other strong emotional responses such as humour. In fact, humorous items may be the most popular and powerful type of link bait.

Ideas for link bait do not have to be relevant to the original website, although it may be helpful if there is some connection. The main aim of the subject is that it should make an impact, so that it will be referred to throughout the various interconnected communities on the Web such as social networking, bookmarking and blogging groups.

If a link bait item really takes off, it could be passed around via email, and it is worth bearing this in mind when deciding which format to use to in order to create the idea. The format will also depend on the intended audience, with a video being more appropriate in some cases and an article in others. Sometimes items may be devised which are intended to be used by recipients, such as a badge or tool.

It does not matter if the concepts behind link bait are a little 'way out', because the items themselves will not necessarily be present on the corporate site which the campaign belongs to. There may, however, be occasions when it could be imprudent to run with certain ideas if they will end up reflecting badly on a company. Questions of taste should be considered carefully, with the website's intended audience in mind.

Some types of link bait are rated negatively by search engines and these are best avoided. Examples include the banners or buttons commonly seen, which offer discounts off various products and services on the originating site. It is also important to recognise that use of link bait should always form part of a larger strategy, which includes building up the number of relevant links to quality sites.

However, creating link bait is a chance to give free reign to creative thinking, and can be one of the more light-hearted aspects of optimising a website for search. In fact, the campaigns which are most likely to succeed are those which contain a spark of irreverence, in contrast to the often bland world of corporate marketing. When considering this kind of strategy, boldness pays.

At SearchEngineOptimization.co.uk we understand the importance of link bait and how to use it effectively.

by: Brooke Pens

POST COMMENT

Keyword Maraketing Traffic Generation Measure a Domain's SEO Levels Common Seo Mistakes That Must Be Avoided How To Choose Seo Keywords? How To Choose A Reliable Seo Company The Ultimate Link Building Dossier Review - A Definitive SEO Guide The Importance Of Seo Techniques High Traffic Through Seo Content Development Hire A Seo Servcies Expert India Why Should You Choose Seo Company India? How To Get First Page Seo Ranking Get More Traffic By Integrating Seo Techniques SEO India: Taking the SEO Industry To The Unconquered Verticals