How Merchandising Can Make You A Success Story

Many people wonder how merchandising can make you a success story when the economy is not doing so great

. Well, company's are always going to need merchandising services for their products and new items that are coming out to make sure they are placed in the stores in the proper places. In addition to the places, such as the end-caps, that the manufacturers have paid for because retail services don't always do what they say they are going to do and that is why companies hire merchandisers.

A person who performs retail merchandising Toronto will go into a business such as a big box store and either put out product or make sure the product has been placed in the proper place. Plus, the product must have the proper layout or schematic which is provided by the retail merchandising company.

Sometimes merchandisers will be shipped supplies and products to their home while other times these items will be shipped directly to the stores. This is dependent on the stores reliability to hold on to items without misplacing them or putting them out on the sales floor before the merchandiser arrives. For example, a retail merchandising business hires a merchandiser to place a new lipstick in a certain row on the makeup isle. This has been cleared with the department store and everything is a go. When the merchandiser arrives, this particular lipstick is not in the store room but out on the shelf, in a different location.

The merchandiser should immediately contact their supervisor to handle the matter through the proper channels. Many times a product company, such as the lipstick, has paid to be prominently displayed in an isle or on an end-cap and when they are not, they are loosing money. This is one of the most important jobs of a merchandiser, to check or make sure that the products are placed where they have been set up to be displayed.

Merchandising Toronto is similar to merchandising in other parts of the country and the United States in that the merchandiser takes care of resets, returns and product displays. This means that a product line could be reset on the shelves with new signs to appear to be new and different even though it is the same product. Everything is rearranged and relabeled and then some of the old, outdated or recalled products are returned to the manufacturer.

Merchandising companies are hired by a products manufacturers company to make sure everything is running properly in the department stores, and other stores, because they can't be everywhere at once. Another example might be a flu and cold medication maker. They would hire a merchandising company to have one of their people go to the drugstore and check to make sure their product is notably placed on the end-cap near the other cold remedies.

Sometimes a merchandiser's job is pretty simple. They may need to go into a store and place coupons for baby wipes on all the diapers. This may be a simple job, but it is time consuming. Other times their job is pretty difficult. They might have to take down an entire isle of car parts and redo the isle to look like a drawing someone in the marketing department made so that more people will purchase a certain item, however the drawing and the actual wall don't really make sense. Then it is time to speak to the merchandising company supervisor, not the store personnel. A merchandiser does not work for the store; they work for a merchandising company who has hired them on behalf of the product manufacturer.

So just how merchandising can make you a success story is dependent on what your definition of success is. If it is basically working for yourself, having your own hours and making pretty good money for good days and not so good days, then merchandising would be a good way to become a success.

by: Adrianna Noton

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