How Mike Dillard Can Help You Profit From Your Network Marketing Recruiting

There's a basic truth everyone knows about network marketing; it's a numbers game

. Direct marketing has always been that way. Our success is measured by how well we convert leads to recruits. But even the king of recruiting in network marketing, Mike Dillard, says that posting a 5% conversion rate is high.

Is it possible to monetize the other 95% of traffic to maximize our return on investment?

Dillard says "yes." In fact, this is a core theme in his Magnetic Sponsoring and Black Belt Recruiting Systems. If you're going to spend all that money on pay per click campaigns, then it makes sense to squeeze every penny you can out of your advertising budget. It would be nice to generate some hot leads along the way too. Mike Dillard teaches ways to target your marketing campaigns at high quality prospects, and he even shows you how to make a buck or two (or much more) from the ones that get way.

This is where most marketers miss the boat says Dillard. If someone isn't interested in their network marketing business opportunity, they write them off and move to the next prospect. Mike Dillard would say you might as well leave money on the table.

Autoresponder Email Campaigns are a Great Return On Investment (ROI)

Dillard's network marketing system is automated and takes care of a lot of the work upfront. A pay per click campaign serves to drive prospects to the capture page; the capture page grabs the email address; and an autoresponder does the follow-up. The email follow-up is underestimated by some network marketers. You simply have to follows up when someone leaves their contact information on your the initial capture page. If you don't, you lose the prospect's interest.

The autoresponder takes care of this for you. Once you have set it up with your initial campaign, the autoresponder takes over and generates the follow-up messages each time some one new signs onto your list.

Your emails or newsletters should always be value driven. Fill them with information that will help your prospect solve their biggest challenges. You want them to look forward to receiving the next tips, announcements or how-to edition so they wouldn't even THINK of hitting the delete button! When you hit the mark, you'll get prospects calling you every day about your business opportunity.

What About the 95% Who Pass on Your Business Opportunity?

This is still a numbers game. Even with the best copy, capture pages and follow-ups, most campaigns will show a 95% loss rate.

This is the reason to have well placed affiliate links in your follow-up email. Someone who is not ready for your opportunity may still be very pleased to buy a book you recommend or other network marketing tools and information products.

Mike Dillard sends his emails with affiliate links to his Belt Recruiting system, Magnetic Sponsoring, Building on a Budget, and other affiliates programs he is associated with.

by: Warren Little

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