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How Much Do You Spend On Internet Advertising?

One of the best ways to make money online is to increase your advertising budget

. I am willing to bet that the majority of people trying to make money with an online home business do not even have an advertising budget.

Take a minute and list all of the various types of Internet advertising you do. Include both paid advertising and free advertising.

Were you aware that free advertising can actually be calculated as a cost to your business? You do this by valuing your time at an hourly rate and keeping track of how much time you spend promoting your business online.

If your time is worth $20 an hour, and you spend 10 hours a week promoting online, then your cost is $200 a week. Examples of free advertising you could do this with would be article marketing, blogging, posting in discussion forums, making blog comments, and so on.


These are all things that are labor intensive. You're not spending any actual money, but you are spending your time to promote your business.

There is a benefit to free advertising for sure. The biggest benefit is you can create backlinks that ultimately help your website rank for targeted keyword phrases.

You will also get some traffic directly to your site from the free advertising you are doing. Forum marketing is really an excellent example of this.

As you become more known in a discussion forum people are going to click on the link in your signature file. This generally is very good quality traffic.

Now let's talk for a minute about paid advertising. How much money do you actually spend promoting your Internet business every month?

You can include tools that you use to automate your business such as software, article submission services, autoresponder, website hosting, and so on. Without these tools your business would not grow.

In terms of paid advertising this can be the fastest way to make money online? The most common form of paid advertising is a per click advertising on search engines such as Google and Yahoo.

Social networking advertising on Facebook is becoming very popular as well. You can purchase ads and get your website in front of a market that might not be using search engines as much.

Your goal should be to reinvest some of your profits back into paid advertising to grow your business. Take a close look at hiring an outsourced work to do some of the free things you're doing that take up your time.

If you're even spending 10 hours a week working on getting backlinks, you can hire a full-time outsourced worker for almost one month for close to the same amount of money.

by: Jeff Schuman
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How Much Do You Spend On Internet Advertising?