How Much Text Should A Brochure Design Hold?

One of the old tools of marketing that is still as effective as ever is a brochure

. A brochure acts as your ambassador who conveys all your thoughts and business ideas to your customers and partners and markets your products. It should be so attractive and catchy that the client himself feels like taking time out of his busy schedule and reading the information it contains. This task is accomplished by using the right color combination and graphics for your brochure design.

Once the brochure design has attracted your target audience, the next thing which has to hold his interest is the content of the brochure design. The amount of the content and the information it provides are the main factors that have to be kept to such an optimum level that the reader doesnt get distracted.

Number of Words: one shouldnt load his brochure with thousands of words. The interest of your customer which was built up by the catchy look of your brochure design will be lost as soon as he will look at the huge amount of content that he will have to go through in order to know about your business and your products. The amount of the content varies for different segments of the brochure. The introduction and history of the organization shouldnt be prolonged too much while the qualities of your products should be mentioned in detail and if there are certain policies of your organization that have to be followed while buying those products, they should also be mentioned clearly.

Information to Convey: The content of the brochure design should contain the basic information of the organization. Brochure is not the right place for the details to be mentioned. One shouldnt include the structure and history of the organization in the brochure, if one wishes to, then a flow chart of organizations structure and the year of its inception are enough to touch both the topics.

Highlight marketing and sales perspective: The major portion of the content for brochure design must be used for the purpose of marketing. It should stimulate the customer to avail your products or services by highlighting their distinct features. These features must be explained in detail so that the customers get an unambiguous picture of brands high quality.

Contact information: You described the qualities of your products and services so well in your brochure that you succeeded in convincing your customer to avail your services or buy your products but you just forgot to mention the procedure to go about it. Now this is a blunder that you made. Your customers will now have to collect this information themselves which requires an extra amount effort and time at their end. At this juncture, some will make this extra effort to collect the information but the most of them will not even bother to go for it. This means that you lost half of your clientele right away.

Content is the most important feature of a brochure design that has to be compiled, keeping all the key objectives in mind so that the required benefit of a brochure can be gained easily.

by: Deana Meske

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