How Nike Became what it is Today

How Nike Became what it is Today

How Nike Became what it is Today

Since the beginning of everything the company saw a way and followed it. Created by a track athlete and his coach at the University of Oregon, the small company became a synonym to sports and competition. Massive stores strategically located in the world's top cities and marketing campaigns in which triggered all sorts of human beliefs and power of will. Team and athletes endorsement like no other and yet they still are ambitioned the same way a executive weekend tennis player and the urban basketball kid do. Nike built up in 30 years what many companies are struggling to achieve after 80 years of operation. This article will briefly go through the rich history of this company in which literally changed the way people see sports.

Philip Knight and his coach Bill Bowerman had a common thought in the first month of 1964. Both loved sports and both wanted to make a life out of it. Understanding that the best track shoes came from a Japanese company in which didn't have much exposure in the US yet, they became their distributers in the country. Due to their success, the partners opened a store in California and realized how well they could do selling their own ideas and beliefs. The "swoosh"sign was designed and placed in new shoes in which the store was selling. From that point on, Nike became the world's largest sports retailer.

Originated from the Greek god of victory, the name "Nike" is definitely special. Easily spoken and pronounced, the whole world recognizes it's meaning. Strong logos, slogans and basically overall marketing was always part of Nike. During the 80's the company already had a solid consumer based market and a lot of space for expansion. Joined forces with a upcoming advertising agency, Nike introduce the "Just Do It" concept in 1988 and from that point on the company sky rocketed into a powerful multinational.

The company was also keen on obtaining talent. The 90's was the Michael Jordan era and Nike knew it from the point the megastar wore the University of North Carolina jersey. Memorable commercials and special products were designed to follow the MJ momentum. Nike saw Michael Jordan as a star that could surpass the four lines of a basketball court and the fans in the US, he became a world wide phenomenon imposing the concepts of sweat, tears, struggle and victory.

Moreover, Nike can be considered a fashion starter and clearly influenced many around the globe. The manufacturer of shirts, hoddies, pants, sport watches, balls and all products sports can be involved with is on the wardrobe of all. The main feature of Nike is that it became a truly global brand; thug kids to knitting grandmothers can be seem wearing Nike products and is no surprise about it. The company definitely is one of the most influential in the world and is always creating opportunity for it self, following their own thought of "Just Do It".

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