How Nj Marketing Company Connects Content With Analytics

When the New Jersey Web Marketing Company analyzes the segmented traffic they pay

attention to what are the most effective marketing methods that has brought back traffic to the website. These traffic sources include paid advertisements versus organic search results, paid social media advertisements versus clicks by fans or followers of the social media page, email marketing methods or requests to come visit the website for information. There are several web analytic dashboards including Google Analytics, ClickTale, and Facebook Insights that will provide a basic breakdown of traffic source reports. The role the NJ Marketing Company plays is to go beyond the basic breakdown of the analytics results and find why the users reacted the way the did to get to the website and what they are doing on the website. For instance, the New Jersey Internet Marketing Company may conclude that direct traffic may be a result of brand recognition. One way to distinguish this is by using query string parameters to distinguish how the direct traffic was received. Brand recognition would be the result of the web visitor typing the name of the url in the address bar. Other forms of direct traffic may include QR codes or unwarranted applications which provide direct access to the website.

When on the website the NJ Internet Marketing Company content plans each step of the website with a specific intent. The content is not blended information that is placed as space filler but it used to guide the webpage visitor to a specific destination. For example the intents that are on webpage include content for research, purchase, renew, transact, or recommend. The NJ Internet Marketing and NJ SEO team uses content to draw specific results, which will be noticeable on analytical results. In this instance when a web visitor lands on website with the lack of brand recognition the content is written with distinct personas in mind. The key for the NJ Marketing Company is to leverage that content targeting terminology in order to increase the certain amount of time of specific pages on the site, the transition throughout the website, and the impact on the web analytics reports. Over time, the New Jersey Search Engine Optimization will utilize the favorable pages as sub-header on the search results for specific keys going to the website. The NJ Marketing Company will be able to optimize user experience to funnel visitors through a logical sales process starting from research, to purchase, to transaction and/or renewal, to hopefully recommendations. The recommendations become one of the most powerful sales tools because it allows for the marketing efforts to have domino effects. The message in which the NJ Marketing has worked to deliver is now being sent through the customer.

by: Jamos Millan

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