How On Site And Off Site Optimization Can Benefit You

On site and off site optimization will help your site to rank well in the search engine

. On site optimization refers to optimizing the elements on the site including content, navigational structure and etc.

To perform on site optimization, you should use original content in your site. If the content is not original, it will never be indexed by the search engine. If you use PLR article, make sure you rewrite it into unique version. People who are unwilling to write content simply copy and paste the PLR article into their site. If you copy and paste a duplicate article in your site, so do other people. When the search engine detects duplicate content, it will penalize your site and include you in the blacklist. To prevent your site from getting banned, you must write your own original content. If you dont know how to write original content, you can hire a copywriter.

The site must have good navigational structure. The pages on the site must link between each other. You can include 2 5 internal links on the page. You should avoid putting too many internal links on the page otherwise you will be flagged as spam. When you are flagged as spam, you will find that it takes a long time to get indexed. The maximum amount of internal links you can place on a webpage is 100 links. In this way, when you social bookmark a page, the search engine will be able to crawl all the pages on your site easily.

Within the content, you can use anchor link to link to other related pages. You should use strong anchor text for the link in the content. Strong anchor text enables the internal pages of the site to rank well in the search engine.

Besides onsite optimization, you should also perform off site optimization. Off site optimization involves using other websites to get backlinks. There are many ways to perform off site optimization including directory submission, social bookmarking and article submission.

Directory submission can also help you to gain thousands of free backlinks. Though directory links are usually not powerful, they still play a role in ranking a website in the search result. When submitting to directories, make sure the directory has pagerank. If the directory has no pagerank, it is best that you dont submit to it since it wont help your site at all.

Social bookmarking involves submitting your site to the social networking sites. You have to provide a unique title and description for your post. In addition, you must tag the post so that the visitors can find you in the site. If the social bookmarking site have high page rank, you will benefit from it if you are able to rank on the front page. It is difficult to get your post rank on the front page. You can refer to the successful posts in the site to learn how they are able to rank on the front page. You can also ask your friend to help vote your post. In return, you can vote for their posts.

by: Mascar Rooney

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