How Ooh Media Is An Essential Part Of The Marketing Mix In India?

In todays article let us have a look at how OOH media is an essential part of the marketing mix of any product

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A big leap has been observed in Indian outdoor advertising sector. Various outdoor advertising companies in India have expanded their advertising rights at various avenues. Mall Advertising, Airport Advertising, Metro Advertising- all these form the three most happening avenues of outdoor advertising in India. The standard of an outdoor advertising company in India is at par with any foreign based agency. Outdoor Advertising India is infact booming at present contributing a major share in the overall advertising industry. Gamuts of reasons have supported OOH advertising media to become an essential part of the marketing mix in India. Some reasons are discussed in the following paragraphs-

Changing urban lifestyle and customers spending more time out of home

The popularity of outdoor advertising media has become more essential with the changing norms of urban lifestyle. Getting through the brand message is much more impactful via OOH media. Modern customers (mostly youths) spend more time out of home. It is therefore easy to target a large number of customers through the various avenues of outdoor advertising. For example, mall advertising campaigns provide immediate impact on those customers who love spending quality time at the various shopping malls. For those who frequently visit places (especially business professionals with high spending capacities) airport ads are an easy means to catch their attention. Further changes in the lifestyle of customers can also be observed for which outdoor media is ever ready to tackle any promotion solution for a brand.

Growing number of brands in the market

A brand takes birth in the market almost every day. The launch of a brand or service entails the promotion requirements. Outdoor advertising provides the right promotion solutions for newly launched brands by presenting a larger than life impression about it in an uncluttered manner. Television and radio media are equally effective to promote new brands in the market. However, the time slots sometimes become a restraint while trying to communicate the brand message. In OOH Advertising, there is no such restraint. Anyone can go through an OOH Ad display at any convenient time.

Quality-based OOH innovations

From modern perspective, Outdoor Advertising in India is mostly about innovation- in terms of tools and techniques. Conventional outdoor tools are also replaced by modern digitalized media. Modern innovations in outdoor advertising are qualitative and sensible. For example, a digital billboard presents the brand message in a flashy and interactive manner. Brand messages through ordinary billboards earlier didnt provide such impact on customers. The quality of advertising through OOH media has been tremendously enhanced through the induction of digital technology. Way to go for outdoor industry in India.

For more information visit: http://www.tdiindia.com

by: Manish Kumar

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