How Page Download Speed Affects Search Engine Ranking

Let us first discuss Page download speed

Let us first discuss Page download speed

Actually it means how long does it take to load your web page?

It means how soon the webpage of a website opens in front of the visitor. According to recent survey, visitors are likely to get frustrated and leave your site without even having a glance if it as it takes too long to load. This in turn can be a frustrating experience for first time visitor. There is a need to do proper speed optimization of your website.

The following features if added in your site are to be avoided:

1> Plug-ins Including too much plug-ins can take down the running rate of your website. Type out the essential ones that will improve your efficiency and prevent the rest. Usually, website owners try to avoid Adobe Flash on their home page

2> Large images- Images talk a million terms but putting large picture may reduce your loading speed as well, instead of it place thumbnails of them. And avoid images comprising words in the content. The best method to ensure faster page loads is to avoid all images

3> Efficient coding- New website platforms like WordPress have fresh and effective coding, which search engines use to navigate the site. But if you are hosting a web site on your own make sure the coding on the web page are clear and sharp before it goes up on net.

4> Switch to less crowded servers- If you have developed your web page for high-traffic, choose your hosts properly because that would carry the key. Though you can opt for distributed hosts if the website is little.

From a search engines point of view:

It has been recently observed that Google is obsessed with speed. The page download speed is considered an important factor in the search ranking algorithms. The site speed reflects how quickly a website responds to web requests.

To speed up websites is an important factor for all the website owners because it has been proven that faster sites create happy users and it been noticed that when a site responds slowly, visitors spend less time there. But faster sites are considered quality sites as they don't just improve user experience; recent data shows that improving site speed also reduces operating costs.

Google does this analysis by analyzing the past user experience and also monitors users behavior on the site. If the site opens fast visitor stays more on that site and if user withdraws quickly it creates a negative impression for that site. For Google users behavior on the website is very important to determine the ranking for that particular page of the website. For search engines users place a lot of value in speed that's why they have decided to take site speed into account for search rankings. There are many tools available online to check the approx.. pages download speed. A variety of sources can be used to determine the speed of a site relative to other sites.

Google also suggests webmasters to have strict eye on their website by offering page download speed feature available in the Google webmaster tool which helps to check the page load speed of the different pages of a website. It provides an option where instantly the page speed can be checked for all the pages separately and also the tool suggests the mandatory changes recommended for that page with more download speed.

By avoiding the above factors while designing your website, it can definitely help you to get lower page download speed.

Search engines appreciate visitors positive response towards any website which in turn is considered a quality factor for that website.

by: Peter Pal Disuja

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