Using pictures in your online marketing efforts are the best way to display your storage facilities to potential tenants
. Research has proven that online conversions are determined largely by pictures of the product that is presented to clients online.
The first impression is the last one and it is pictures that help you make the most of it. Using pictures and images in your online marketing efforts are among the best way to display your facilities to potential tenants. When selling storage space, one must make sure that the first impression is the one that cuts out the competition and boosts sales.
The following article will help illustrate how images bring more from storage listings.
Although most storage facilities use pricing as their primary selling point, research has proven that online conversions are determined largely by pictures of the product that are presented to clients online. A product that is sold on virtue of its appearance, quality and utility will definitely have higher sales than products that use pricing as their primary strategy. In order to maintain long-term relationships with tenants, one must sell their products on the basis of everything that they offer instead of price and this can be done with the assistance of pictures and images.
Most consumers take a lot of time and care in deciding on a storage unit unless of course it is a matter of emergency or dire necessity. The mere fact that they are willing to pay to store their possessions indicates that there is some value in those possessions. Therefore consumers are keen on ensuring that the value of their possessions is protected by whichever storage facility they select. A lack of real pictures results in consumers feeling that they are not getting enough information visually to make a decision.
Potential tenants also feel sceptical about choosing storage facilities that do not display pictures as they feel that these facilities have something to hide. In order to display a storage facility and all its features one must make sure that they have they following types of pictures; a picture of part of the facility that faces the street, a picture representing one of the storage units, a picture that features some the amenities offered (24/7 access pad, CCTV cameras etc) and a picture that presents the friendly yet professional staff that are employed at the storage facility.
Storage facilities that customize their Storage advertising to include descriptive pictures saw their click through rate double within a months time and not to mention a 200% increase in new tenants from their online storage listings.
Therefore, Pictures help in improving the performance of storage advertising efforts and have a positive increase in the performance of storage listings.