How Private Label Brands Are Turning The Tide In Fashion Industry

Few years back private label brands were considered to be inferior when compared to the established brands

. These private label brands are considered to be copy cats of these established brands in terms of product design. People who bought these private label brands always had a sense of doubt with the reliability and quality of the products. Most of the scenarios to make the fear real these brands to had substandard products when compared to the established brands.

But things started to change in the recent years. These private label brands were able to improve the reliability and quality of their product and the consumers slowly started to accept these private label brands. Now they are so famous not only for the quality they offer but these brands are considered the trend setters in fashion. Private label brands are most popular in the fields of fashion, cosmetics and clothes. Among the clothing line private label brands have considerable share in womens swim suits.

The clothing and fashion industry is very much benefiting by the arrival of these private label brands. They brought in new designs and have taken quality standards of the clothes designed to new levels. As these private label brands do not have huge marketing expenses they are able to price their product competitively against the established brands with same or better quality. With the current economic scenario everyone knows that a penny saved is a penny earned. Therefore, people are happily buying these brands at affordable price.

But this trend is not a win win situation for everyone. As these new brands are coming up aggressive marketing strategy the established brands are feeling the heat. The established brands are forced cut down the price of their product and are forced to provide more warranty. Just imagine with the present economic scenario the consumer will try save as much as possible. For example if a female is purchasing womens swim suits for her vacation and if she can purchase the same quality and design for a lower price from a private label brand when compared to an established brand then she is obviously a happy customer. Moreover, private label brands themselves compete hard to capture more market share and this sweetens the deal more for the buyer.

The current scenario is a very interesting situation in the fashion industry where the private label brands are trying to gain more market share and access, whereas the established brands try hard to defend their market share. But at the end of the day customer wins.

by: eliane V

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