How Promotional Mugs Can Lead To Marketing Success

When it comes to thinking of ideas for your next marketing campaign

, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue.

There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the companys name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.

In most cases, all you need is your corporate logo, slogan and contact details printed onto the promotional mug because after your marketing event, customers will take away the mug with them and may want to contact you. Everytime they use the mug for drinking tea or coffee, your brand will be advertised not only in front of them, but potentially to other people aswell e.g. around the office or during the commute to work. The main idea is to get your branded mugs in the hands of people on a frequent or even daily basis so that it brings your company name in their minds.

The cost of promotional mugs is inexpensive, especially when you compare it to the cost of other promotional items that may offer similar longevity. Ordering in bulk from a wholesale supplier is recommended as the cost per unit is lower. A small investment can go a long way, as mugs are items which last for years and will act like a miniature billboard, thus will be doing the hard work of advertising and bringing in more business. In the long run, you wont be disappointed with their marketing success.

Promotional mugs will remain the leading choice for most companies when they want to market their brand in a fast, effective and easy way. They are extremely functional and frequently used items and whatever your budget, their main purpose will be to expose your brand. Can your other advertising and marketing methods offer the same success and return on your investment?

by: Neil Smith

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