The market has become a tough place to survive and most of the companies which indulge in online businesses are resorting to several techniques in order to maintain their stand. This similar technique of survival is also being used immensely in the field of advertising and internet marketing. The advertising professionals have started making use of a new method which is popularly known as SMO.
SMO or social media optimization is one of the latest buzzwords which have hit the online dictionary in recent times. Though a lot of people tend to confuse SEO with SMO, they need to understand that both of these are two completely different concepts. There are a number of websites being launched on the internet which are promoted not with the aim to increase trade prospects for the webmaster but to promote social interaction among a large number of people. These sites, based on the concept of SMO play quite an instrumental role in the promotion and exchange of ideas and thoughts among a large number of people. Some of the most preferred social media sites on the net include MySpace, Facebook and Youtube among several others.
However it will be wrong to say that SEO and SMO are not related at all either. SEO is one tool which can surely help a website to gain a long and permanent standing in the search results while the technique of SMO can be used effectively to create awareness about the particular site and create a buzz of sorts in the online world regarding the particular social website.
There are specific search engines which have been launched in order to cater specifically to the websites based on the method of SMO Tips. Search engines, such as Technorati are specifically designed for the same purpose. Some other techniques which are used under SMO include writing blogs, podcasts and several other methods through which the site can be made linkable.
Some of the other rules which are used make the SMO technique work for an individual include giving easy and quick links to the website, so that it can be easily accessed by individuals who are surfing the net. Other techniques which can be included under SMO include placing bookmarks and tagging. Webmasters can also try to get interesting comments and articles posted on their web pages by the visitors in order to make it more lively and appealing.