How Scale Models Can Help Boost Traffic To Your Trade Show Booth

Exhibition marketing of large products is hard

. It's even more difficult when you have a large product to market which has great functionality, but can't be on display because it's simply too big. Many companies have found a solution to the dilemma of large objects by miniaturizing them. Some companies have even created working scale models for use in their trade show booths. Although having the real thing would still be preferable, these companies have seen a real boost in revenue from their trade show booths.

Why Scale Down For A Trade Show Exhibit?

Before the internet, pictures were an acceptable way to explain your product's functionality at a convention. There wasn't much more that could be done to show a product that was too big to travel. Yet with the creation of the internet and streaming video, more was demanded. At the same time, models became more sophisticated. Complex activity by large machines could now be modeled on the smaller scale.

This technique tends to work well for trade show booths. Because a typical visitor now wants to see more than a picture, having a functional scale model is more satisfying. The visitor is able to envision the actual item much more clearly, even if the item itself is far too large to be brought in. If possible, the visitor may still want to come examine the real equipment himself before sealing the deal, but a scale model can go a long way toward generating interest.

Deciding On The Size Of Your Scale Model

Many companies believe that a bigger scale model will always be better. In fact, the most effective simulations are those which are based upon the size of the trade show exhibit area rather than the largest possible size. To determine the proper scale, first determine how much room it requires to work. Does it function with almost no clearance? Or is it necessary to have at least some distance from the machine? If so, its smaller counterpart will have the same restrictions. To determine the ideal size, simply figure out how many demonstrations you'd like to have, and how much space can be allotted for each one. Add the size of your trade show booths to this equation, and you'll know how large you want the demos.

How To Display A Demo In Trade Show Booths

Advertising a demo to convention attendees is different from advertising an actual piece of merchandise. Most companies advise that the demo be supported by a variety of other multimedia that reinforce its message. For instance, you might create a special animation of the device functioning, or a computer program that allows visitors to examine each of its parts in detail. All of these disparate parts should be united by the trade show exhibit, making it easy for visitors to gain a cohesive view of what you are marketing.

Marketing a demo is also slightly different. It is likely to create somewhat less buzz when compared with a real item, but it is still far better than nothing. Don't attempt to market the demo as a copy of the genuine article. People will see that bringing along the actual item was impractical, and they'll enjoy the convenience of trying your demo.

by: Chris Harmen

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