How Search Engines Help Websites Get Higher Ranking?

How Search Engines Help Websites Get Higher Ranking

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.What does it mean to have a ranking of your website? Who or what are search engines, and how may they help in providing the necessary tools that will help to promote your website? It is sometimes assumed that everyone who frequents the internet are familiar with the internet terms such as ranking For the purpose of clarity, let us put away this assumption and start with defining these two terms in order to advance toward how understanding the terms can be an asset to promoting your website.

Ranking has to do with the rating of a website. A website gets rated by the amount of traffic that the website receives. Traffic is the frequency of visitors or return visitors to the website. Therefore, the more people that visit a website, the higher the ratings become for that site. For example, if two websites have the same type of content, and one of the sites gets more visitors or traffic over the other, then the one that receives the most traffic, gets the higher ranking. A higher ranking places the website in a position above other competitors. When a visitor is looking to link onto a page, they will search out the page that is at the top of the search list. If your website's ranking is high enough, and is near the top of the selection list, then your page could be selected before the competitors.

A search engine is a website that users use in order to find other websites on the internet. Examples of a search engine website would be the,Google search engine site, Yahoo search engine site, Ask, You Tube, or Celebrities Say Hello Video Site. These sites assist users in finding information on the internet. When a user types in a subject matter of interest, the sites combs through their available information in search of websites that match the requested subject matter of interest. All of the available website matches that a particular search engine (ie. Google search engine) finds, will appear on the web page in a ranking order.

Now that everyone is up to speed on ranking and search engines, we can continue to explore how these tools can work towards giving you an advantage on your website. Matching words is the key concept that search engines use in order to find your website on the internet. When a user wants to find specific information, they type in words or phrases that are related to the subject matter into the engine's toolbox. Those words or phrases are matched with the stored information that is held in the data bank.

Understanding that words and phrases helps to bring attention to a website, should also make it clear how important it is in choosing key words or phrases while placing content on a web page. Some search engine sites have developed tools that allow users to view a list of key words or phrases that helps to bring targeted traffic or visitors to their web pages. A couple of examples of these tool sites are Overture's Search Term Suggestion Tools, and Google Adwords Key Word Tool. They will provide the users with a list of the most sought out words or phrases. These words and terms should be used within the content of your website in order that your website may be chosen as a match when others are searching for information. For instance, when a user types the word "Celebrities say hello," or the phrase "Celebrities Say Hello Video" into their tool search box, Celebrities Say Hello will be the first link to appear at the top of Googles page. Celebrities Say Hello has the highest ranking for the word and the phrase because the site has optimized the use of the word or phrase within it's website.

In conclusion, it is not difficult to get your web page to rank higher than your competitors, it is only a matter of using the right search engines, key words or phrases, and most of all having good content for your visitors.

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