Social media have not yet completely replaced the traditional marketing methods
. Many companies still make use of mail marketing today. Social marketing can enhance mail marketing to bring your business more sales. The more channels you use to reach your clients, the better for your business. This is because you can communicate with more people which means you can attract more people to buy from your business. Make sure you distribute your marketing budget across different channels.
The best marketing campaigns are the ones that are really interesting and engaging. You can use mail marketing to distribute information and then use social media to engage people in meaningful conversations and build strong relationships with people. Small business owners with limited budgets can use mail marketing as the main marketing method and then use free social networks to reach even more people and to communicate with them. If your main business for example is catalog selling, you can have online versions of your catalog and also put up an e-commerce website. This way you can get sales from both your catalog and your online store.
If you have a physical store and use mail marketing to inform your clients of the latest promos and news about your business, you can use social media to disseminate information to even more people. You can also use social media to launch viral marketing campaigns and to initiate conversations with clients and potential customers. You can also use social media to deliver satisfactory customer service to your clients. This is not directly related to marketing but it can really help your business sell more. Clients want to buy from companies that deliver good service to clients.
You can also use email marketing aside from mail marketing. By collecting email addresses through your website and then using these emails to send business information, then you can easily spread the word about your new products and new promotions to your clients and potential clients.
For a more effective online marketing that won't eat up too much of your time and money, use the services of a virtual assistant. Virtual assistants are workers that perform various tasks for clients in their own offices. They are off-site workers that only work for the contract price. Once the client and the VA agree on the task and the rate, you can already expect results from the VA. You can get the VA to work for your full-time and pay for the Virtual Assistant's hourly rate or you can hire the VA on a per-project basis.