How Social Media Influences And Affects The Search Results
Stereotype search engine optimization processes that have been implemented for over years will get extinct
. Search engines algorithms have changed and social media has been a huge part of it. Not only the major search engines like Bing and Google, rather, an increasing number of search engine minnows are also incorporating social data into their results. So, this is one of the wonderful news for the new businesses that are trying to achieve visibility in the search engines, but will carve lines of worries for the websites that have been relying heavily on link exchanges, content submissions, blatant social media marketing and advertisements and depending on the old domains. No doubts that these were the SEO trump cards, but with updates pouring in, the webmasters need to adapt the relevant measures to survive in the competitive SEO market.
Recently, Google and Bing admitted that their search results are hugely dependant on the social signals such as Facebook Likes, Tweets and +1s. It goes without saying that social networking websites produce an immense amount of information and real people share data, each day. As many as 30 billion content is shared on the Facebook and 5 billion Tweets are recorded each day and a quarter of these contain links to particular page or content. Owing to this tremendous popularity of the social media platforms, many Internet Marketing companies started rendering social media optimization services to improve the websites visibility.
Towards the end of 2011, Bing, one of the major search engines began to incorporate incorporating Facebook data into its search results. This deduced in results being shown up for pages that a searchers own friend(s) had liked. And more recently, Bing announced that things popular throughout Facebook not necessarily among your friends, will rank more prominently in the search results. Google also has integrated real-time results in their searches, which means Facebook, Twitter and now Google+ results will appear more prominently above other content. Right social media optimization strategies can get a website in a commendable position in the search engine ranking.
How Social Media Marketing can Influence the Search engine Ranking?
The search engines will be indexing the social media content quickly than they used to. So, publishing new content in social networking websites will have it instantly indexed by search engines. Furthermore, the search engines will rank that content which is relevant to a number of users more prominently. Contents which are continuously shared by people and go viral will be indexed instantly.
Now the million dollar question is what are the measures that are needed to be integrated into
Social Media Marketing strategies which will see the ranking surging up? Well, there are two primary aspects to consider and they are:
1.The practice of developing content to embed the key phrases uniformly will just not work anymore. Rather, it needs to have mass appeal which will attract the target audience, and compel them to share. Sharing of content across the site is a high priority and the social media optimization experts need to make this the most necessary thumb rule.
2.Manual link building programs which are considered as one of the vital parts of SEO campaigns might soon start to fade. Thanks to the Google Penguin update which came into the scene on April 24th, 2102. Recommendations and links from real people on social platforms will gain more significance in influencing the search engine rankings.
Google has been taking social networking sites very seriously off late. Google Plus, the social networking channel of Google, has leaped up to 62 million members and it is believed that the membership reach up to 400 million by the end of 2012. With such overwhelming popularity, Google has Google Search Plus Your World in the cards, which will give the users the opportunity to derive results that are customized to them by fetching in data which includes user photos, conversations etc from the users Google Plus accounts in to the Google search results.
by: Jacques Neel
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