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How Superdry became 2010's £1bn fashion success story

How Superdry became 2010's 1bn fashion success story


Post by (Gucci Taschen) Dec 2010

If any businessman should be raising a glass this week and allowing themselves a moment of warm reflection on the year gone by, it is Julian DunkertonThe boss of Supergroup, the owner of the Superdry fashion label, has had what in the business world is technically known as a humdinger.

His retail chain floated on a choppy stock market in March at 500p a share, valuing the company at around 400m. The shares closed last week at 12.32, giving Supergroup a market capitalisation of nearly 1bn. Mr Dunkerton still owns around 30pc of the retailer, having cashed in around 80m of shares at the time of the floatation.


The 45-year-old father of two, whose parents run a cider company in Herefordshire, looks like a man whose parents run a cider company in Herefordshire. He is not your typical multi-millionaire retail executive.

Sitting in a Vietnamese noodle bar in London's Westfield Centre a few days before Christmas, I asked Mr Dunkerton how it feels to be rich beyond his wildest dreams.

"You know, you kind of think, Oh well, that's amazing,' and you go on and carry on. I am not a big spender of money. Material things don't interest me. This [waves at the shops] interests me. I get more excited by progress than anything else. I like development. I like to be constantly growing. I like the buzz of it. If you think of Christmas I prefer to give than I do to receive," he says.

If any businessman should be raising a glass this week and allowing themselves a moment of warm reflection on the year gone by, it is Julian DunkertonThe boss of Supergroup, the owner of the Superdry fashion label, has had what in the business world is technically known as a humdinger.

His retail chain floated on a choppy stock market in March at 500p a share, valuing the company at around 400m. The shares closed last week at 12.32, giving Supergroup a market capitalisation of nearly 1bn. Mr Dunkerton still owns around 30pc of the retailer, having cashed in around 80m of shares at the time of the floatation.


The 45-year-old father of two, whose parents run a cider company in Herefordshire, looks like a man whose parents run a cider company in Herefordshire. He is not your typical multi-millionaire retail executive.

Sitting in a Vietnamese noodle bar in London's Westfield Centre a few days before Christmas, I asked Mr Dunkerton how it feels to be rich beyond his wildest dreams.

"You know, you kind of think, Oh well, that's amazing,' and you go on and carry on. I am not a big spender of money. Material things don't interest me. This [waves at the shops] interests me. I get more excited by progress than anything else. I like development. I like to be constantly growing. I like the buzz of it. If you think of Christmas I prefer to give than I do to receive," he says.

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