How The Advertising Trailer Has Advanced

Trains, trams, taxis and buses are four examples of vehicles that are used as mobile advertising boards

. This practical solution to marketing your company brand, service or product launch is a great and cost effective way to getting your message seen.

If you are planning an advertisement campaign you may also consider using an advertising trailer. The trailer can be used for product launches, awareness campaigns or even political canvassing. The advertising trailer can be a flexible and striking accessory to your marketing strategy.

The history of the advertising trailer can be traced back to when adverts were placed on streetcars in the early part of the 20th century. Adverts were also placed inside the bus shelters to guarantee full exposure. The types of advertisements varied from static printed posters to lightbox duratrans that are lit up from behind. Unlike the advertising trailer, buses would attract maximum attention for the advertisements as they went to and fro throughout the local area, town or city.

An advertising trailer that is strategically placed by a busy intersection or landmark can be a very effective way of promoting your companies brand, product or service. With the advent of tubeless TV, marketing experts are fully exploiting this technology and further boosting the commercial power of the advertising trailer with a wide range of campaigns that can be interactive and informative.

Changing your advertising trailer livery is also much, much easier. Advertisement campaigns can be rebranded, designed, printed and installed very quickly. No longer do you anticipate long periods of down time as the trailer is re-painted by hand whenever a advertisement requires changing or updating. With modern digital technology an entire skin can be printed and fitted in a very short amount of time. This ensures that the advertising trailer is up to date with the latest product, brand or message. Allowing your campaign to appear fresh and appealing to your core customer base.

This way of branding the advertising trailer also allows you to fully utilise the available space, modern synthetic material used for the skins are much more flexible that the old screen printed decals of old. And modern printing technology gives the advertising trailer much more vibrant and bright colours which further enhance the trailers appeal.

With digital printing superseding the screen and litho print methods, designers and marketers get much better duplication of photographic images. This is very important for most advertising campaigns and gives very satisfying results on your advertising trailer that is promoting your latest product launch, company brand or specific service.

by: Xeno Christophe

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