How The Heck Do I Pick A Coaching Niche?
Too many coaches get stuck before they even get started coaching because they cannot pick a target coaching niche
. Many of my coach clients have expertise and interests in many niches and cannot choose a single niche to focus on for their coaching business. Others fear that they will narrow the possibilities and that will decrease the chances of getting any clients.
There are two false assumptions involved in this type of thinking. The first false assumption is that once you choose a target coaching niche you are limited to that niche alone and you will not coach in any other areas. The second false assumption is that narrowing you niche limits your ability to fill your coaching schedule with coaching clients.
Why to Choose a Target Coaching Niche
Have you ever noticed that it is hard to talk to someone if you do not know who you are talking to? This is the reason that you must choose a target coaching niche. How are you going to talk to your clients and address their challenges, needs, desires, and goals if you do not know who they are? The answer is you cannot. You must know who your niche is before you can help them.
Once you have chosen a target coaching niche you can do research to discover where to find them in your local market and on the Internet. You can always find a group that focuses on the target coaching niche you have chosen. The advantage of knowing your target coaching niche and knowing where they gather in groups is the ability to communicate with many at once.
Sharing your information is the easiest and best way to gain the trust of potential clients in your target coaching niche. Once you know who you want to reach and you know what their challenges, problems, goals, and desires are then you are in a position to help them overcome their challenges and reach their goals. Simply by recognizing these challenges, desires and goals you are building trust with your potential coaching clients. They see that you understand them and they begin to trust that you can help them.
Analyze Your Possible Niches to Find the Best Niche
Your experience, education, skills, and abilities are all variables that you should examine when you are choosing your target coaching niche. Many times my clients have experience in an area but it is not the area that they want to coach in. Other clients have a lot of experience and informal education in a specific niche but they have no formal training. Often formal training is not necessary. Many people have no formal experience, no education but have apparently innate or God given abilities in a certain coaching niche.
Review all of these areas as you determine what coaching niche will best suit you and your personal ability, education, interest, and skills. Don't limit you possibilities to the areas where you have formal training or extensive formal experience.
Passion is a key element for success in choosing a suitable target coaching nice. When you are passionate about a niche you will be attractive to potential coaching clients. Passion and enthusiasm are contagious and very attractive. Place the possible niches that you are the most passionate about at the top of your list of potential coaching niches. You passion will contribute a great deal to your success.
Determine if there is a market for the possible target coaching niches you are looking at. It is very difficult to achieve success if there is no market for your services. It is also important to determine if the market that desires your coaching services can afford to pay for coaching. Many possible coaching niches fall into markets that simply cannot afford to pay for coaching.
Define Your Target Coaching Niche
Once you have chosen your target coaching niche it is crucial that you have a clear and accurate definition of the niche. You want to know what their basic demographics like age, income, gender, and education are.
You want to know what their major and minor associated problems and challenges are. You should know what their desires and goals are likely to be. Where do they gather in groups and what are those groups talking about.
The best coaching niches have large numbers of people with similar challenges that gather in groups and forums on the Internet. Large groups of people in your target coaching niche provide a great opportunity for you to reach many potential clients at one time in one place. Your target coaching niche must be available for you to communicate with them.
When you find a target coaching niche that suits your personal experience, skills and passion that is large enough to gather in groups that are filled with potential clients that can pay for your services you have found the niche that will provide you with the coaching business you desire.
Imagine having a schedule full of coaching client, plenty of opportunities to communicate with many groups and gather more prospective clients while you share your information and serve people who are hungry for what you have to offer. Imagine being able to communicate in a way that strike these potential clients in a way that motivates them to make the changes they desire.
by: suzan schmitt
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