How The Ps3 Is Changing And The Use Of The Bundle

The PS3 was the best selling console of last year in the EU

. The competitive price tag and high spec hardware that you couldnt find in other gaming consoles was a major selling point. Sony dropped the price by over 200 from the original RRP and this led to a huge boost in sales figures. A 160GB Playstation 3 Bundle is as low as 164.99!

Released over 5 years ago in 2006 and priced at a whopping 425, it was the second fastest selling console ever in the UK after the PSP. The PS3 was a powerful machine and contained a specially developed cell processor. Built-in Wi-Fi and a 60GB hard drive were included. The extra large PS3 had its own backward PS2-compatible hardware, memory stick, SD and compact card slots.

The latest model is the PlayStation 3 slim; although it has changed a lot from the release model it still has the main hardware such as the Blu-ray player, in-built Wi-Fi and 1080p graphics. What it doesnt have though is the backwards compatibility for PS2 games and has lost 2 of its USB ports amongst some other things. These sacrifices were made to reduce the cost of the console and the size of the first edition PS3 was a monstrosity of a machine.

The PS3 has evolved into more than just a gaming console though, with internet browsing and access to streaming channels such as the BBC iPlayer and LoveFilm it is more of an entertainment hub. With its Blu-ray playback capability in addition, it is difficult to justify buying a stand-alone Blu-ray player for the narrow price gap.

The top selling PS3 Bundles this year so far include the brilliant Uncharted 3 deal. An official PlayStation 3 bundle that includes well known developers, Naughty Dogs absolutely brilliant Uncharted 3 and also a copy of the Faster Blu-ray.

Bundles have always been a great way to attract customers and maximise sales. By combining a few different popular products, console retailers are able to boost console sales by offering customers a game to play on and a Blu-ray to watch. Every gamer purchasing a new console needs a game to get them started and it also helps to increase sales for that particular game. By offering a Blu-ray, gamers are also able to see the HD-power of their brand new PS3.

Less profit is taken by bundling items together but the overall sale makes up for this. This is why bundles are popular now and will continue to be with the consoles of the future.

by: Craig Brolin

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